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UK Users Favoring Local Social Network Site

ComScore released their latest market study of UK traffic in July to a selection of leading social networking Web sites.

UK-based Bebo.com became the most visited social networking site from within the UK in July, attracting 10.6 million unique visitors, an increase of 63 percent over the start of the year.

It was closely followed by social networking behemoth MySpace.com, which enjoyed a 25 percent increase in traffic over the same time period, to reach 10.1 million unique visitors in July.

The fastest growing social networking site -- in terms of UK based unique visitors -- was Facebook.com, which grew 366 percent since the start of the year to attract an audience of 7.6 million unique visitors in July 2007.

Other comparable social networking sites also experienced growth over the same time period. HI5.com increased its UK based traffic by 36 percent to 1.9 million unique visitors, while Faceparty.com grew 9 percent to 1.7 million.

Bob Ivins, EVP of International Markets at comScore, observed, "Social networking sites like Facebook and Bebo have shown phenomenal growth over the past six months -- and should continue to do so as the network-effect gives them momentum."

According to the comScore assessment, Bebo.com and Myspace.com now reach 34 percent and 32 percent of the total UK online population, respectively, with Facebook.com reaching 24 percent.

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