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Business Case for Mobile Data Applications

Business is on the move, beyond the traditional office. The benefits of working remotely now go well beyond telecommuting, and an increasingly complex ecosystem of applications that enable work to be done from mobile devices is developing.

Mobile data applications and services used by business customers will generate over $100 billion in worldwide revenue by 2012, according to a recent forecast from ABI Research.

Business applications and services for the mobile handset include communications, information access, computing, integrated information access or computing, and business process solutions.

"Serving the business customer with mobile applications and services provides great opportunities," says ABI Research principal analyst Dan Shey. "But the growing complexity and interconnectedness of that ecosystem also requires great commitment by value chain players. Before creating any strategy for pursuing this segment, mobile communications companies must understand the nature of the opportunity for revenues, growth and ARPUs by vertical, occupation, and size of business."

ABI Research has released a new market research product, aimed at helping mobile operators, device vendors and application developers navigate this new and confusing landscape.

"Business Mobility Market Data" provides a detailed view of customers, ARPUs and service penetration for communications, information access, computing, integrated information access or computing, and business process solutions, broken down by industry vertical, by occupation, and by business size.

Value chain players can use the research data to benchmark their capabilities and resources against those mobile segments or applications that will provide them with the greatest opportunities.

For instance, the research shows that while legal professions will provide one of the highest ARPUs for mobile services, transportation workers could provide over six times the revenue opportunity over the next five years.

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