Skip to main content

Comcast Leads ATT in New Broadband Subs

Comcast continues to lead the North American market in terms of overall broadband access subscriptions -- boasting a total of 12. 4 million at the end of the second quarter of 2007, according to the latest market study by Strategy Analytics.

Whereas AT&T and Comcast were on roughly the same level twelve months ago -- each with roughly 9 million subscriptions -- Comcast now leads, boasting a 3 million net new subscription increase compared to Q2 2006. This translates into a 32 percent year-over-year growth rate.

Collectively, the top three North American operators maintain a 45 percent market share. I believe that the market penetration consolidation is still more an indication of the apparent lack of meaningful competition within the region -- instead of superior service offerings.

The North American telco/cable duopoly is alive and well, with price-points maintained significantly above the leading global markets within the Asia-Pacific and European regions -- relative to the cost of bandwidth and associated value-added services.

"As expected, sequential quarterly growth decelerated for the top North American broadband service providers in Q2 2007," says Ben Piper, Director of the Strategy Analytics Broadband Network Strategies Service. "The slowdown for AT&T and Verizon can be attributed to their respective fiber rollouts -- we anticipate increased momentum in the coming quarters as these deployments go live."

"Cable continues to lead the U.S. broadband access market, commanding 54 percent of the total subscriptions," notes David Mercer, Vice President of the Strategy Analytics Digital Consumer Practice.

The Strategy Analytics interactive database summarizes quarterly subscriber growth trends for the 26 leading broadband service providers operating within the United States and Canada.

Popular posts from this blog

How Online Video Exceeded Pay-TV Revenue

The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...