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Comcast Leads ATT in New Broadband Subs

Comcast continues to lead the North American market in terms of overall broadband access subscriptions -- boasting a total of 12. 4 million at the end of the second quarter of 2007, according to the latest market study by Strategy Analytics.

Whereas AT&T and Comcast were on roughly the same level twelve months ago -- each with roughly 9 million subscriptions -- Comcast now leads, boasting a 3 million net new subscription increase compared to Q2 2006. This translates into a 32 percent year-over-year growth rate.

Collectively, the top three North American operators maintain a 45 percent market share. I believe that the market penetration consolidation is still more an indication of the apparent lack of meaningful competition within the region -- instead of superior service offerings.

The North American telco/cable duopoly is alive and well, with price-points maintained significantly above the leading global markets within the Asia-Pacific and European regions -- relative to the cost of bandwidth and associated value-added services.

"As expected, sequential quarterly growth decelerated for the top North American broadband service providers in Q2 2007," says Ben Piper, Director of the Strategy Analytics Broadband Network Strategies Service. "The slowdown for AT&T and Verizon can be attributed to their respective fiber rollouts -- we anticipate increased momentum in the coming quarters as these deployments go live."

"Cable continues to lead the U.S. broadband access market, commanding 54 percent of the total subscriptions," notes David Mercer, Vice President of the Strategy Analytics Digital Consumer Practice.

The Strategy Analytics interactive database summarizes quarterly subscriber growth trends for the 26 leading broadband service providers operating within the United States and Canada.

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