Skip to main content

Consumer Electronics Outlook for the Holidays

As in recent years, consumer electronics (CE) products will be popular holiday purchases in 2007, according to the latest market study by In-Stat.

The company's latest survey yielded over 2,000 responses from North American consumers -- more than 80 percent of these respondents have plans to purchase a CE product this holiday season, the high-tech market research firm says.

"In 2007, High Definition Televisions (HDTV) top consumers' holiday wish list, most likely due to plummeting price tags for these products. HDTVs will bump digital cameras down to the third spot," says Stephanie Ethier, In-Stat analyst.

I believe that we will also witness a second-wave of new gaming console purchases during the holidays. We typically see these type of deferred CE product purchases from families with limited incomes.

The research report entitled "2007 Holiday Spending on Consumer Electronics" covers the North American market for CE product categories. It contains extensive analysis of a July 2007 consumer survey on planned CE purchases for the upcoming holiday season. Many categories of CE products are covered including portable multimedia players (PMP), HDTVs, satellite radios, and PCs.

In-Stat's market study found the following:

- PCs will jump up to the second spot this year, as both desktop and notebook PCs evolve into digital multimedia devices used for video viewing, music playback, and imaging applications.

- Relatively affordable and portable products, like PMPs and digital cameras, will likely be purchased as gifts, while higher-priced CE products requiring more research and preference, like HDTVs and digital camcorders, will be purchased for personal use.

Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A