Skip to main content

Google Video Sites Attract Growing Audience

ComScore released its Video Metrix report for July 2007, revealing that nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month.

Google video-related sites topped the July rankings with both the most unique video viewers and most videos viewed.

July saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with nearly 2.5 billion videos viewed (27 percent share of videos), 2.4 billion of which occurred at YouTube.com.

Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent) and Viacom Digital with 281 million (3.1 percent).

In total, nearly 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million.

Other notable findings from the July 2007 study include:

- Online viewers watched an average of more than three hours of online video during the month (181 minutes).

- The average online video duration was 2.7 minutes.

- Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.

- More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.

- The average online video viewer consumed 68 videos, or more than two per day.

Popular posts from this blog

GenAI Can Supercharge Economic Recovery

The Economic Recovery Corps (ERC) is a new, collaborative initiative designed to accelerate recovery from the COVID-19 pandemic in communities and regions throughout the U.S. by connecting organizations with the talent and capacity needed to advance new ways of doing economic development. However, it's unknown if new technology will be a key component. For example, less than 25 percent of government organizations will have Generative Artificial Intelligence (GenAI) enabled citizen-facing services by 2027, according to the latest worldwide market study by Gartner. Furthermore, fear of public failure and a lack of community trust in government use of the technology will slow adoption for external use by a nation's citizens. Government GenAI Market Development Like many organizations over the past 15 months, federal and regional governments have been exploring the opportunities and risks associated with the emergence of GenAI tools. Gartner’s annual global survey of over 2,400 CIO