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How Web Delivery Models Impact Television

At the IBC 2007 event, Strategy Analytics presents the findings of its analysis of the television industry value chain, and assesses the impact of emerging web delivery models on traditional TV broadcasting.

According to the recent Strategy Analytics report entitled "The Television and Movie Industry Explained: Where Does All the Money Go?" less than half of the $97.6 billion generated by Europe's television industry currently goes toward content production and acquisition. Web video and IPTV offer content owners the opportunity to shift the balance in their favor.

"In the last couple of years the internet has emerged as a viable platform for television distribution," comments Martin Olausson, Director, Digital Media Strategies. "As broadband access moves towards universal availability it presents content owners and emerging web players with the opportunity to permanently alter the traditional structure of the broadcast industry."

The Strategy Analytics Analyst Forum at IBC has become an established curtain-raiser to the first full day of this internationally important broadcast convention.

This year's Forum will address the theme: "Over the Top or Round the Back? Exploring the Emerging Multi-Billion Web Video Landscape, Revenue Outlook and Adoption Scenarios."

Senior analysts will explore the accelerating impact of Web TV, EST and Subscription Video on traditional broadcast business models. They will assess the changing structure of the media and technology industry, the conflicts and partnerships between legacy and emerging players and the scale of the revenue opportunity and its impact on established markets.

Unfortunately, I will not be able to attend IBC in person, but I will be reviewing any notable announcements that may emerge from this year's proceedings, or associated press releases.

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