Skip to main content

Internet Video Market has Very Broad Appeal

Change used to move relatively slowly in the entertainment business. That was, until the whole notion of a mass-market for television became null and void.

First it was music production and distribution and now it's video. In this rapidly evolving market, consumers are being afforded more choice and control when it comes to content.

Whether it's PVRs, User Generated Content, or TV shows online, the market has fundamentally started the process of unbundling television or video entertainment, and this redistribution of control will likely come to dominate the overall consumer landscape for years to come, according to an In-Stat market study.

In addition, as evidenced by an In-Stat survey of U.S. consumers, when it comes to online video, despite a stratification by age, these trends appear more endemic than unique to the under 25 market segment.

Respondents who watch online video were equally upbeat on the future of digital media, in many cases expecting these emerging forms of entertainment to become more mainstream over time.

"A testament to the significance these trends pose to all members within the value chain," says Michael Inouye, In-Stat analyst. "And just like music, these shifts appear far more entrenched than a simple fad -- additional reason to strategically review this evolving market and the new levers they bring."

In-Stat's market study found the following:

- Respondents to an In-Stat survey felt online video will become more mainstream over time.

- Social networking aspects are starting to play an important part on how the newer generation wants to watch and interact with TV.

- Primary detractors for online video continue to be download speed, user interface, cost, and quality of video (both visual and content).

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...