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High Growth Worldwide Mobile Data Services

Subscribers in North America generate the highest monthly ARPU from mobile data services worldwide, at $8.90 in 2Q07, according to the September 2007 edition of Informa Telecoms & Media’s World Cellular Data Metrics (WCDM).

In contrast, subscribers in Western Europe generate on average only $7 per month.

Strong uptake of unlimited use data packages, a near three-fold increase in 3G subscriptions year-on-year and rapid growth in SMS traffic in North America were the main reasons for the 43 percent rise in data ARPU in the region in 2Q07 compared with 2Q06.

AT&T Mobility recorded 5 million WCDMA subscriptions at the end of June 2007 (compared with just 250,000 a year earlier), taking total 3G subscriptions (WCDMA and EVDO) to over 38 million.

The total number of SMS sent in the region more than doubled year-on-year to 93.7 billion in 2Q07, equivalent to 120 per subscription per month.

Total data revenues for North America amounted to $6.97 billion in 2Q07, a 66 percent year-on-year increase. Total data revenues in Western Europe rose only 35.6 percent year-on-year, while data ARPU in the region was up 14 percent to $7 in 2Q07.

The global data-ARPU figure was stable at $4.20 overall.

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