Skip to main content

Flat Panel Displays Drive Television Sales

Last year across the USA, Japan and Europe the annual demand for television displays grew by 5 percent in volume terms, resulting in shipments of close to 79 million units.

According to projections from Understanding & Solutions, this rate of growth will continue, averaging 4 percent per annum between 2007 and 2011, with annual shipments exceeding 90 million units by the end of the period.

Market development has been driven by the rapid uptake of flat panel displays, resulting in a groundswell of HD Ready TV ownership, with many first tier brands now looking to maintain a brand premium by increasing production of 1080p panels and upping consumer awareness of Full HD capability.

"On the whole, this consistent growth can be attributed to the aesthetics of flat panels," says Simon Bryant, Business Director at Understanding & Solutions. "These screens integrate seamlessly into modern living spaces; they look fantastic and the slim-line design allows consumers to own much larger TVs than previously possible."

The fact that these panels are HD Ready is of secondary importance to the bulk of purchasers, as consumer bafflement continues to persist, with confusing and conflicting messages being communicated in the retail store.

However, understanding is slowly building and will start to drive demand. In addition, as both the U.S. and European markets move towards a fully digital broadcast environment, the inclusion of digital TV tuners within sets will provide a further incentive for consumers to replace.

Moreover, analog switch-off and its increasing media attention is allowing retailers and vendors to focus on the large number of second and third TV sets in the home, which still rely on analogue terrestrial signals. While many consumers may opt to purchase a digital converter box, Understanding & Solutions predicts an uplift in sales of small to medium sized LCD integrated digital TVs, as consumers upgrade their equipment.

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...