Technology | Media | Telecommunications

Thursday, December 20, 2007

Software as a Service Usage Gains Traction

Consumer usage of PCs and purchasing patterns continue to evolve, based upon a survey of North American PC users, according to the latest assessment by In-Stat.

Key findings in the In-Stat survey include a rise in the number of hours consumers use PCs and a desire for increased mobility, the high-tech market research firm says.

"Looking ahead to consumer's next PC purchases, desired key features are expected to change," says Ian Lao, In-Stat analyst. "The dominant technology set desired over the next several years is wireless -- wireless accessories, wireless peripherals, and long range wireless such as WiMAX, or LTE, or EV-DO."

The research entitled "The Changing Face of North American PC Usage and Purchasing Patterns" covers the North American market for PCs. It includes the results of a consumer usage and purchasing pattern survey conducted in March of 2007.

Results from this research will help companies determine when consumers are likely to make their next PC purchase, the features consumers state they want, the features consumers want based on changes in their usage/buying patterns, and how consumers view new technologies.

In-Stat's market study found the following:

- Consumers are using their PCs more than 48 hours per week, on average.

- Consumers are embracing the virtualized data usage model, with software as a service (SaaS) usage gaining traction.

- Interoperability usage across platforms that consumers already own are in demand.