Skip to main content

72 Million Cable Modem Service Subscribers

As the market for basic video services becomes ever more competitive, cable TV operators around the world are now relying on cable modem services to generate new revenue streams, according to the latest study by In-Stat.

In fact, bundling video and data services is providing cable operators with a significant competitive advantage over their pay-TV service rivals, the high-tech market research firm says.

"Some markets, such as North America, are feeling the effects of increasing competition for video service subscribers," says Mike Paxton, In-Stat analyst. "However, in other markets, demand for cable video services is growing at an almost exponential rate. China is a good example. In 2007, it added over 20 million cable TV subscriber households."

The research covers worldwide markets for cable modem and cable TV video services. It discusses technology standards and market dynamics for cable modem services around the world, provides regional and country-by-country subscriber data for cable modem services, and forecasts subscriber growth through 2011.

The research also profiles industry growth by providing regional and country-by-country subscriber data for cable TV service, with a special emphasis on digital service. It forecasts both worldwide cable TV subscribers and worldwide digital cable TV subscribers by geographic region through 2011.

In-Stat's market study found the following:

- As of December 2007, total worldwide cable TV subscriber households numbered 408 million, an increase of 10 percent from December 2006.

- Worldwide cable modem subscribers recently hit 72 million.

- Ninety-one million cable TV households are now digital video subscribers, an increase of 41 percent over the previous year. The majority of these new subscribers came from China.

Popular posts from this blog

The Marketer's Guide to GenAI Transformation

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at