Skip to main content

Hong Kong World's Leading IPTV Market

Broadband service bundling is common in advanced Asia-Pacific markets. Hong Kong is still the world's leading IPTV market, according to the latest market study by Ovum.

Bundling also occurs in some emerging markets, though the extent and nature of service bundling varies considerably across the Asia-Pacific region.

Customers in Asia-Pacific are increasingly purchasing two or more telecommunications services. Apart from fixed telephony, Asia-Pacific customers in the region are heavy users of mobile services, and several Asia-Pacific markets lead in the penetration of broadband services.

- In emerging markets, the prevalence of prepaid services creates problems for traditional bundling strategies. Also, the broadband and content markets are immature but fast growing, and bundling has not yet become important.

- Fixed telephony rather than broadband is often the central product of bundled offers in Asia-Pacific market.

- Quad-play is rare in the region and it is expected to remain the case for some time.

- Overall, bundling is less common and intense in Asia-Pacific than it is in Europe, due to lower competitive pressure from resale and cable rivals.

Popular posts from this blog

Bold Broadband Policy: Yes We Can, America

Try to imagine this scenario, that General Motors and Ford were given exclusive franchises to build America's interstate highway system, and also all the highways that connect local communities. Now imagine that, based upon a financial crisis, these troubled companies decided to convert all "their" local arteries into toll-roads -- they then use incremental toll fees to severely limit all travel to and from small businesses. Why? This handicapping process reduced the need to invest in building better new roads, or repairing the dilapidated ones. But, wouldn't that short-sighted decision have a detrimental impact on the overall national economy? It's a moot point -- pure fantasy -- you say. The U.S. political leadership would never knowingly risk the nation's social and economic future on the financial viability of a restrictive duopoly. Or, would they? The 21st century Global Networked Economy travels across essential broadband infrastructure. The forced intro...