IPTV is emerging as the high-profile application that is sparking network operator deployments of IP service assurance technology and products worldwide, according to the latest report from Light Reading.
"Two key factors are driving telecom network operators to investigate IP service assurance -- service scaling and the addition of more IP applications to their networks," notes Denise Culver, research analyst for Light Reading Insider and author of the report.
"The emergence of VOIP as a mainstream business and consumer service is combining with wide-scale commercial rollouts of IPTV services to stress carrier IP networks as never before, and that burden will only continue to grow as network operators add more services to their IP portfolios."
Deployment of IP service assurance has been most aggressive in the Asia-Pacific region, where IPTV is by far in its most advanced deployment stage, Culver points out. "Although IP service assurance covers the full range of IP applications, the addition of IPTV appears to be the primary catalyst for network operator decisions to deploy IP service assurance," she says.
Other key findings of the market study include:
- Service providers are more interested in open, multi-vendor IP service assurance solutions than in proprietary technologies.
- Many network operators now view IP service assurance as a needed marketing tool to promote the reliability of their offerings.
- Carriers in Asia-Pacific now account for more than 35 percent of the world's IP service assurance deployments.
"Two key factors are driving telecom network operators to investigate IP service assurance -- service scaling and the addition of more IP applications to their networks," notes Denise Culver, research analyst for Light Reading Insider and author of the report.
"The emergence of VOIP as a mainstream business and consumer service is combining with wide-scale commercial rollouts of IPTV services to stress carrier IP networks as never before, and that burden will only continue to grow as network operators add more services to their IP portfolios."
Deployment of IP service assurance has been most aggressive in the Asia-Pacific region, where IPTV is by far in its most advanced deployment stage, Culver points out. "Although IP service assurance covers the full range of IP applications, the addition of IPTV appears to be the primary catalyst for network operator decisions to deploy IP service assurance," she says.
Other key findings of the market study include:
- Service providers are more interested in open, multi-vendor IP service assurance solutions than in proprietary technologies.
- Many network operators now view IP service assurance as a needed marketing tool to promote the reliability of their offerings.
- Carriers in Asia-Pacific now account for more than 35 percent of the world's IP service assurance deployments.