Technology | Media | Telecommunications

Monday, January 07, 2008

Need for Mobile Device Managed Services

With the typical enterprise's growing reliance on mobile services to improve productivity and stay competitive, it's creating greater challenges for businesses in managing and supporting their growing mobile device and services portfolios.

Mobility management service providers are helping companies meet this challenge. According to a new study from ABI Research the resulting benefits will cause mobility management services revenues to grow at a CAGR of 81 percent through 2013.

Principal analyst Dan Shey says, "Through mobile services portfolio optimization, mobility management services are bringing companies monthly cost savings of 30 to 60 percent. But it is the long term benefits of asset management and support services that will cause this industry to grow to over $20 billion worldwide by 2013."

Mobility management services include mobile policy development, procurement and asset management services, billing audit and reconciliation services, enhanced customer care, and security services as well as many other vertical and occupation-dependent mobile support services.

The variety of suppliers for these services is equally broad and includes operators, mobile device management vendors, IT services providers, telecom expense management firms, and more.

Shey notes, "Because the challenge of mobility management for the enterprise is broad, many players can leverage their current capabilities and relationships to build a mobility management services business. As a result, we can expect tremendous industry growth, but also rapid changes in the competitive environment."

ABI's latest report examines in detail the growing market for mobility management services. Analysis includes a comprehensive review of the demand drivers and inhibitors for these services, including demand driver growth forecasts. The report outlines business mobile management lifecycle needs and the products and services designed to meet them.

It includes an analysis of the complementary and substitutive effects that mobile device management platforms will have on mobility management services business. Growth forecasts are provided for customer adoption, revenues, ARPU, and penetration by worldwide region and size of business.