Skip to main content

Wireless Enterprise Solutions Gain Demand

A survey of IT managers in the UK, France and Germany has identified strong demand for wireless and mobile solutions from Small and Medium Businesses (SMB) to multi-national brands.

Andrew Brown, Director of the Wireless Enterprise Strategies service, commented, "Spending on wireless solutions is expected to grow by 23 percent in the UK alone over the next two years, despite flat overall IT budgets in two-thirds of companies. In France and Germany, wireless spend per employee is expected to approach 100 Euros within 2 years."

Wireless Security (23 percent) and Wireless Applications (18 percent) are the top solutions where increased spend is expected in the next few years. However, there is also a strong focus on in-building wireless infrastructure as an area for increased spend -- while remote device management is also on the radar screen with 8 percent planning increased wireless spend here in 2008.

Other key findings from their study include:

- After email (54 percent), shared contact/address book is the second largest base of installed wireless applications (40 percent).

- FIRE (Finance Insurance and Real Estate) is the leading edge vertical with 14 percent of IT spend committed to wireless solutions in 2008.

- Top management is most influential in over 50 percent of cases for deciding wireless spending. IT Department is most influential in 30 percent of cases.

- RIM (hardware and middleware), Microsoft (software & middleware) and Nokia (hardware) best positioned for priority spend by business in 2008.

- Fixed Mobile Convergence for voice is the best opportunity in medium and large business as well as FIRE, but FMC is less than 3 percent of wireless spend in 2008.

- Professional services companies expect increased deployment of wireless Groupware Calendaring and Scheduling in 2008.

- Enhanced responsiveness to customer needs and increased employee productivity remain the table stakes drivers for wireless adoption.

- Reliable solutions, security and flexibility are the top three factors of importance for IT managers when evaluating wireless solution suppliers.

Popular posts from this blog

Why GenAI Will Disrupt Search Marketing

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional