Skip to main content

9.8 Billion Videos Viewed Online in January

ComScore released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month.

The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.

Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month.

YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).

More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 million).

Other notable findings from January 2008 include:

- More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video.

- 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).

- 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).

- The average online video duration was 2.9 minutes.

- The average online video viewer consumed 70 videos.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...