ComScore released January 2008 data from the comScore Video Metrix service, revealing that YouTube.com accounted for one-third of the 9.8 billion videos viewed online in the U.S. during the month.
The total number of videos viewed in January was down slightly from the more than 10.1 billion viewed during a record-breaking December 2007.
Google Sites once again ranked as the top U.S. video property in January with nearly 3.4 billion videos viewed (34.3 percent share of videos), gaining 1.7 share points versus the previous month.
YouTube.com accounted for more than 96 percent of all videos viewed at the property. Fox Interactive Media ranked second with 584 million (6 percent), followed by Yahoo! Sites with 315 million (3.2 percent) and Microsoft Sites with 199 million (2 percent).
More than 139 million U.S. Internet users spent an average of 206 minutes per person viewing online video in January. Google Sites also attracted the most viewers (80 million), where they spent an average of 110 minutes watching video. Fox Interactive attracted the second most viewers (53.9 million), followed by Yahoo! Sites (36.3 million) and AOL LLC (21.9 million).
Other notable findings from January 2008 include:
- More than three-quarters of the total U.S. Internet audience (75.7 percent) viewed online video.
- 78.5 million viewers watched 3.25 billion videos on YouTube.com (41.4 videos per viewer).
- 49.4 million viewers watched 534 million videos on MySpace.com (10.8 videos per viewer).
- The average online video duration was 2.9 minutes.
- The average online video viewer consumed 70 videos.
