Skip to main content

Cable Finds its Switched Digital Video Mojo

With all the talk about the growth potential of telco IPTV service offerings, some market analysts may believe that cable TV service providers have lost their edge. However, cable has apparently found a technology to breath new life into their legacy infrastructure.

Switched Digital Video (SDV) technologies provide an excellent, long-term approach that is helping cable operators keep up the pace with expanding High Definition TV and super high-speed data services, reports In-Stat.

SDV is a new technology that distributes video more efficiently over cable TV coaxial lines, the high-tech market research firm says. SDV will enable cable operators to better compete with rivals in digital broadcast satellite and telco TV.

"Initial deployments will create a strong market for upgrades, which will become dominant in 2012," says Gerry Kaufhold, In-Stat analyst. "The strategic key to success for vendors will be winning early deployments, because follow-on upgrades will be lucrative. World-class professional services, staff training, and the ability to remotely monitor and repair SDV installations will be the winning formula."

The In-Stat research covers the worldwide market for SDV. Their report offers a complete bottoms-up market model, estimating the annual costs for new and upgraded Switched Digital Video installations, the number of large, medium, and small headends expected to use SDV, and the annual value of the SDV market in four geographic regions.

In-Stat's market study found the following:

- The market for SDV equipment, software, and services is expected to grow from about $165 million during 2008, up to more than $1 billion in 2012.

- North America will be the biggest market, with Asia coming on strong later.

- Large cable TV systems will drive early growth for SDV.

- Medium cable TV systems will become an important segment as early as 2009.

- Even small cable TV systems will turn to SDV in large numbers after 2010.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth
Read more

Why Instant Issuance Payment Cards Evolved

The global financial services sector continues to grow as more progressive organizations seek to gain a meaningful competitive advantage from their digital transformation initiatives. Across the globe, many regions are seeing a significant rise in 'instant issuance' activity from a physical and digital perspective, from both traditional and emerging innovative banking institutions. Digital Payments Market Development Customers increasingly demand instant access to banking services, with physical instant issuance enabling them to leave their branch equipped with a ready-to-go payment card. According to the latest worldwide market study by ABI Research, the market for instantly issued physical payment cards will increase from 243.2 million shipments in 2022 to a forecast of 471.1 million in 2027. "Critically, instant issuance of payment cards is no longer limited to the physical," said Sam Gazeley, industry analyst at ABI Research . Indeed, the growing digitization of p
Read more

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul
Read more