Skip to main content

Mobile Messaging Services Revenue Growth

SMS is finally taking off in the Americas, mobile e-mail continues its strong growth in developed regions, subscriber growth is driving messaging adoption in Asia-Pacific, and social networking is lifting the messaging boat across nearly all regions.

The combination of these factors is expected to grow revenues from mobile messaging to $212 billion by 2013, according to the latest market study from ABI Research.

Messaging services growth will have different regional specific drivers. Despite the differences, however, the common growth denominator is that messaging services provide a timely, cost-effective, customer-specific communication and information capability.

Principal analyst Dan Shey says, "You will not find many customers worldwide who don't find messaging cost-effective and valuable for communications and delivery of information. The range of capabilities, services and pricing options can be fit to the economic and social differences of each region, and the result quite simply is steady growth over the next five years."

But the benefits driving messaging growth go beyond its obvious economic, social and convenience advantages relative to voice calling. The next stage of messaging growth will be strongly influenced by new input and access capabilities, and integration across mobile and fixed-line platforms.

According to Shey, "Innovation in messaging input, including touch screens, voice-to-text, and advanced keyboard designs, makes initiating a mobile message very easy. By combining input options with greater ease of communicating across mobile and fixed platforms regardless of messaging service, messaging providers serve customer needs very well in both the consumer and business domains."

And, is there a third stage of growth for mobile messaging? Says Shey, "Some very creative companies are finding unique ways to incorporate advertising in mobile messaging. If done right, advertising will completely change the mobile messaging market."

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...