Skip to main content

U.S. Consumers Choosing Pay-TV by Price

ABI Research conducted an online survey of more than a thousand U.S. consumers aimed at discovering how people view their Pay-TV service providers -- what technologies and programming they use, and their price sensitivity towards available service offerings.

The TV viewing habits of American consumers can be baffling, yet service providers and equipment vendors are investing billions of dollars on how viewers will embrace triple- or quadruple-play services and demand IPTV offerings.

"Americans do a lot of time-shifting with PVRs, and a lot of gaming, and plenty of people have installed home theaters," reports ABI Research vice president Scan Schatt. "They are likely to consume a lot more video over the next several years."

Highlights of the ABI study include:

- 38 percent of respondents had home theater systems or game consoles attached to their televisions; nearly as many used DVRs, and only a few used network media adaptors or the Slingbox.

- More than 25 percent of respondents chose their pay-TV service provider on price. Convenience and promotional offers accounted for nearly as many, but programming quality and customer service mattered to only 15-20 percent.

- Mobile TV appealed to only 6 percent. More than one third of respondents would not pay for any of the common add-on services. When asked if they would watch ads in exchange for reduced or zero fees for premium content, there was little uptake on the reduced price option.

- Consumers also revealed a surprising ignorance about their systems. Many were unaware of what their equipment can actually do.

- At 65 percent, news clips are by far the most popular form of online video content, followed by movie trailers and user-generated content -- about 43 percent each.

- Only a few percent use pay-per-view services to watch moves more than once a week, with about 53 percent doing so only a few times a year.

- About 40 percent said they owned at least one High Definition TV, but fewer than half of those are paying for HD premium service packages.

Popular posts from this blog

How to Drive Value Creation from Digital Business

Across the globe, many forward-thinking CEOs and CFOs continue to fund business technology investments that enable meaningful and substantive digital transformations, ahead of their industry peer group. That's why CIOs and other IT leaders must now accelerate the quest for value creation and drive digital growth from those ongoing investments, according to the latest market study by Gartner. "The pressure on CIOs to deliver digital dividends is higher than ever," said Daniel Sanchez-Reina, VP Analyst at Gartner . "CEOs and boards anticipated that investments in digital assets, channels, and digital business capabilities would accelerate growth beyond what was previously possible." Digital Business Market Development   CIOs expect IT budgets to increase 5.1 percent on average in 2023 -- that's lower than the projected 6.5 percent global economy inflation rate. A Gartner survey analysis revealed several ways in which CIOs can deliver "digital dividends&qu

Digital Transformation Investment at $3.4 Trillion

Business technology leadership matters. Across the globe, more leaders have been pursuing bold Digital Transformation (DX) initiatives with the goal of creating new sources of business value through digital products, services, and experiences. As an additional benefit, the COVID-19 pandemic revealed that digital transformation efforts improve an organization's resilience against global market disruptions. Global DX investment is forecast to reach $3.4 trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3 percent, according to the latest worldwide market study by International Data Corporation (IDC). Digital Transformation Market Development "Despite strong headwinds from global supply chain constraints, soaring inflation, political uncertainty, and an impending recession, investment in digital transformation is expected to remain robust," said Craig Simpson, senior research manager at IDC . The benefits of investing in DX technology -- including aut

Artificial Intelligence for National Border Security

National border protection agencies are under pressure to provide the highest level of security in the face of growing threats, such as increasing illegal migration and international terrorism. Now, government agencies are embracing advanced border security technologies to aid in effectively and reliably securing national borders. These solutions look to detect and identify potential threats and prevent them from escalating to a point that may jeopardize security. Security Surveillance Market Development Traditional border security patrols and Closed-circuit Television (CCTV) surveillance systems aren't adequate protection, and agencies must increasingly deploy new solutions to stay ahead of criminals and other potential threats to ensure the safety of a country’s borders. According to the latest market study by Juniper Research, the value of the border security technology market will exceed $70 billion globally in 2027 -- that's rising from $48 billion in 2022. Growing by 47 p