Skip to main content

U.S. Consumers Choosing Pay-TV by Price

ABI Research conducted an online survey of more than a thousand U.S. consumers aimed at discovering how people view their Pay-TV service providers -- what technologies and programming they use, and their price sensitivity towards available service offerings.

The TV viewing habits of American consumers can be baffling, yet service providers and equipment vendors are investing billions of dollars on how viewers will embrace triple- or quadruple-play services and demand IPTV offerings.

"Americans do a lot of time-shifting with PVRs, and a lot of gaming, and plenty of people have installed home theaters," reports ABI Research vice president Scan Schatt. "They are likely to consume a lot more video over the next several years."

Highlights of the ABI study include:

- 38 percent of respondents had home theater systems or game consoles attached to their televisions; nearly as many used DVRs, and only a few used network media adaptors or the Slingbox.

- More than 25 percent of respondents chose their pay-TV service provider on price. Convenience and promotional offers accounted for nearly as many, but programming quality and customer service mattered to only 15-20 percent.

- Mobile TV appealed to only 6 percent. More than one third of respondents would not pay for any of the common add-on services. When asked if they would watch ads in exchange for reduced or zero fees for premium content, there was little uptake on the reduced price option.

- Consumers also revealed a surprising ignorance about their systems. Many were unaware of what their equipment can actually do.

- At 65 percent, news clips are by far the most popular form of online video content, followed by movie trailers and user-generated content -- about 43 percent each.

- Only a few percent use pay-per-view services to watch moves more than once a week, with about 53 percent doing so only a few times a year.

- About 40 percent said they owned at least one High Definition TV, but fewer than half of those are paying for HD premium service packages.

Popular posts from this blog

Linux Phone Standards Forum

A new Linux Phone Standards Forum (LiPS) has been founded to promote mass market adoption of Linux telephony terminals through standardization, interoperability testing and market education. The founding members include Cellon, France Telecom, FTM Labs, Huawei, Jaluna, Mizi, Open Plug and PalmSource. LiPS will support device manufacturers and operators in bringing to market Linux-based devices at lower cost (due to lower deployment costs through standardization), while facilitating the programming and development process for software and silicon vendors. The Forum said plans to work with other organizations such as the OMTP and OMA to identify requirements of distinct device categories including smartphones, feature phones, fixed-line, or converged devices. For each of these categories, or profiles, LiPS will define standard API�s that support relevant applications and services as well as a certification process for technology providers. In keeping with the open source philosophy, L

Cloud Services Gain New Momentum in Europe

Across European nations, more CIOs and CTOs are investing in public cloud services that become the essential foundation for the design and delivery of innovative digital transformation projects. Public cloud computing spending in Europe will reach $113 billion in 2022 and will double to $239 billion by 2026, growing at a 22 percent 5-year CAGR, according to the latest market study by International Data Corporation (IDC). Investments in Software-as-a-Service (SaaS) will continue to lead most of the spending in Public Cloud in Europe in 2022, but Platform-as-a-Service (PaaS) will be the fastest-growing segment. In fact, PaaS enables digital business deployment via the quick testing and production of new software applications. Public Cloud Market Development Professional services, banking, and discrete manufacturing will be among the top spenders in public cloud services, absorbing almost 60 percent of the overall public cloud services spend in 2022.  Human-centric industries are adjustin

Strategic Digital Transformation Spending Trends

Looking ahead, many Chief Executive Officers (CEOs) continue to selectively invest in new strategic digital transformation projects that enable a significant competitive advantage. Some additional investments may go towards improving existing IT infrastructure and operations.  Worldwide IT spending is now projected to total $4.5 trillion in 2022 -- that's an increase of 3 percent from 2021, according to the latest updated estimate by Gartner. For now, most CIOs will be relieved that their budget is safe from major cuts. While IT spending is expected to grow in 2022, it will be at a slower pace than in 2021 -- partly due to a 5 percent cutback on spending for personal computers, media tablets, and printers. Digital Transformation Market Development "Central banks around the world are focusing on fighting inflation, with overall inflation rates expected to be reduced through the end of 2023. However, the current levels of volatility being seen in both inflation and currency exch