Skip to main content

A Microsoft Yahoo Merger Doesn't Matter


Microsoft's three-month quest to force themselves upon an unwilling Yahoo! has reached a deadline today. But, in the evolving and Darwinian world of the Global Networked Economy -- does a combined Microsoft-Yahoo really matter?

Furthermore, if Yahoo is acquired by Microsoft, then I wonder if the brand-name will survive?

In particular, what happens to all those broadband service providers who have closely aligned their consumer online business strategy with the Yahoo brand.

An example is the AT&T Yahoo DSL service (previously SBC Yahoo). The thinking behind the partnerships were that telcos understand broadband access, and Yahoo knew how to deliver all the Web services (like email, etc).

Ironically, several broadband service providers had previously partnered with Microsoft, and utilized their MSN offerings, only to conclude that they were a poor choice -- when compared to the alternatives.

Therefore, with Microsoft potentially gaining influence over Yahoo, will those broadband service provides gravitate to their current nemesis -- Google?

My point, will it be better for BSPs to align with the perceived enemy, than to settle for the proven inept? So, perhaps the Microsoft-Yahoo merger really doesn't matter, one way or the other, consummated or rebuffed.

The Microsoft interest in Yahoo is apparently centered upon one key objective -- the lucrative online advertising business and Google's seemingly unstoppable domination of the emerging Digital Marketing Era.

That said, sharing a common failure to innovate seems like a shaky foundation for a successful long-term commercial union.

Popular posts from this blog

How WLAN Transforms Industrial Automation

The industrial sector is on the eve of a wireless transformation, driven by an urgent demand for greater network capacity, reliability, and deterministic performance. Historically, manufacturers and mission-critical operations have relied on wired networks — favoring their predictability — because spectrum congestion in legacy 2.4GHz and 5GHz bands limited confidence in wireless for operational technology (OT) environments. However, with the introduction and rapid adoption of the 6GHz spectrum, compounded by significant advances in Wi-Fi standards, industrial facilities are now poised to embrace wireless LANs as the backbone for automation and digital innovation. Industrial WLAN Market Development Recent research from ABI Research forecasts that over 70 percent of industrial-grade wireless LAN access points (WLAN APs) shipped in 2030 will support the 6GHz band. This is a leap from 2 percent in 2023, highlighting a rapid and profound technological shift. The market for ruggedized indust...