Skip to main content

Vertical Markets for WiMAX Service Providers

According to the latest market study by Senza Fili, the attention of WiMAX operators is on both business and residential subscribers. Will they embrace mobile broadband with the same enthusiasm they have shown for cellular voice? How much are they willing to pay for it? Which devices will they use?

Most of the business models employed by WiMAX operators do not prioritize -- or even contemplate -- vertical markets such as transportation, utilities, health, education, safety. In fact these sectors are often seen as a distraction or a niche. Many operators devote all their resources to the business and consumer markets and plan to address vertical markets on an as-needed basis, or at a later stage when the network is completed and business and consumer acquisition is well under way.

Vertical players have just started to assess the WiMAX opportunity and still have to quantify the potential cost benefits and performance advantages, as few commercial WIMAX networks are available to conduct their analysis.

Traditionally, vertical markets have played a very limited role in cellular networks. Voice services have a dominant role, as they provide the bulk of revenues and, even more importantly, profits. As a result, voice traffic has priority and takes up most of the capacity on cellular networks.

If you add some data traffic from business and consumer subscribers, there is little network capacity available left for vertical applications. Vertical markets are by definition more fragmented and therefore operators need to put in more effort to address their requirements. In this context, it is not surprising the operators have paid little attention to vertical applications.

WiMAX -- and LTE when it's commercially available -- have the potential to change this. They support true wireless broadband networks: the wider channels and improved spectral efficiency bring the operator higher capacity.

Operators may end up with more capacity than they need to meet the demand from mobile and fixed subscribers, especially in the early deployment stage, when they need broad coverage but they are still in the initial client acquisition phase.

Without being encumbered by the requirement to support large volumes of voice traffic, WiMAX operators can finally turn their attention to vertical markets. In doing so they will discover that enterprises can bring in additional revenues to help pay back their hefty initial capital outlays for the network buildout.

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

GenAI Revolution: The Future of B2B Sales Apps

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) s

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of