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Emerging Edutainment Toy Segment Growth

In today's digital-intensive world, young children represent a key target demographic for digital consumer electronic (CE) device manufacturers, according to the latest market study by In-Stat.

Traditional CE and semiconductor companies are in a strong position to benefit from the emerging edutainment toy segment -- this is because the technology they offer for mainstream portable CE products is the same technology that will be a key driver for continued growth in the edutainment toy market, the high-tech market research firm says.

"Digital technology is now the norm for today's child; and they are extremely comfortable using CE products," says Stephanie Ethier, In-Stat analyst.

"Drivers for the edutainment market include lower technology costs, increased shelf space within mass-market retailers, an increased number of connected portable edutainment toys, and a growing parental demand for educational value in their children's toys."

The research covers the worldwide market for electronic edutainment toys. It provides forecasts of worldwide sales of edutainment toys by dollar value and by units sold, average selling price, and composite semiconductor content, through 2012. Leading toy manufacturers and component providers are profiled.

In-Stat's market study found the following:

- One of the fastest growing segments in the overall toy industry is the edutainment market.

- The worldwide market for edutainment toys will reach $9 billion by 2012.

- The worldwide market for edutainment toys will grow to 146 million units by 2012.

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