Explosion in Online Video Viewing Continues

ComScore released March 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed 11.5 billion online videos during the month, representing a 13 percent gain versus February and a 64 percent gain versus March 2007.

In March, Google Sites once again ranked as the top U.S. video property with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month.

YouTube.com accounted for 98 percent of all videos viewed at Google Sites. Fox Interactive Media ranked second with 477 million videos (4.2 percent), followed by Yahoo! Sites with 328 million (2.9 percent) and Viacom Digital with 249 million (2.2 percent).

Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March. Google Sites also attracted the most viewers (85.7 million), where they watched an average of 51 videos per person.

Fox Interactive attracted the second most viewers (54.3 million), followed by Yahoo! Sites (37.5 million) and Viacom Digital (26.6 million).

Notable findings from the ComScore market study include:

- 73.7 percent of the total U.S. Internet audience viewed online video.

- 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).

- 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).

- The average online video duration was 2.8 minutes, and the average online video viewer watched 235 minutes of video.

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