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China Overtakes Japan as Digital TV Leader

The latest market study from Informa Telecoms & Media shows that more than a third of TV homes in the Asia-Pacific region will receive digital signals in 2013, up from just 13 percent at the end of 2007.

The 12th edition of Informa's Asia Pacific TV report shows that China overtook Japan as the biggest digital market during 2007 and will continue to increase in importance by accounting for more than half of the region's digital total by 2013.

Adam Thomas, author of the report, said: "China's sheer size makes it the region's most eye-catching market, but there has been progress pretty much everywhere. At the end of last year the region had 75 million homes receiving digital signals."

This is more than ten-times the 2001 figure and paves the way for even greater expansion over the next five years. Informa expects the number of digital homes to be approaching 250 million by 2013.

Informa's report forecasts that the Asia-Pacific region will boast 676 million TV households by 2013, an increase of 229 million since 1995.

Thomas said when asked about the shift "With pay-TV generating almost $50 billion and TV advertising worth a further $70 billion, the prospects for reward from the region's TV business are impressive by anyone's standards."

As you may recall, I've previously reported on the industry leading IPTV market development that was championed by PCCW is the Hong Kong market -- now a part of China. We should anticipate further innovations coming from this region's global leadership and local expansion.

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