Skip to main content

Opportunity for Consumer Managed Services


Parks Associates explored the implications of high-speed connections and the exponential growth of digital devices within U.S. homes, at the kickoff to their Connections conference.

Their session on this topic featured analysis of the digital living industry and focused on trends in broadband and access services, video delivery, online content services, advertising, digital health, and in-home systems.

"The percentage of U.S. households with broadband exceeded 50 percent in 2007," according to Kurt Scherf, Vice President and Principal Analyst.

"By 2012, over 33 million U.S. households will have connections of 10 Mbps or more. As households add bandwidth, there is greater capacity for more devices and services, adding to the rich but complicated equation for digital living."

Consumer habits in entertainment are changing in accordance with this surfeit of new devices and services. As of 2007, 50 percent of U.S. Internet households were watching short video clips online, and 25 percent were downloading short video files.

DVR household penetration reached over 40 percent of the U.S. online population in 2007, further increasing the place-shifting aspect of video consumption.

"No product is sold in isolation anymore," Scherf said.

"A device connects to a network, which brings content and applications to the consumer both in and outside the home. This arrangement puts pressure on providers for customer support, which they should see as a new business opportunity. Technical support services for the digital home will be a $1 billion market by 2011."

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc