Skip to main content

3G Mobile Forecast to Reach Critical Mass

Worldwide mobile phone subscriptions will rise from 3.9 billion in 2008 to 5.6 billion in 2013, according to the latest market study by Strategy Analytics.

Discounting for people with more than one subscription, more than half of the world's population will be using mobile phones by early 2010, up from 40 percent at the start of this year.

Asia-Pacific and the Middle East & Africa (MEA) are responsible for the current surge in mobile phone service subscriptions. Those areas will remain the engines for growth in the wireless market in the medium term, contributing to 80 percent of subscription growth through 2013.

"These two regions may be driving the subscription count, but they contribute much less to global revenues," comments Phil Kendall, Director Global Wireless Practice.

"Asia-Pacific and MEA account for nearly 60 percent of worldwide subscriptions, but less than 40 percent of revenues. Their increasing significance will reduce average revenues per subscription by 15 percent over the next five years."

3G networks will account for half of all mobile subscriptions by 2013. Susan Welsh de Grimaldo, Senior Analyst, adds "3G technologies will reach critical mass in more regions in 2008, driving worldwide subscriber numbers close to 500 million by year end."

Next year, more than one third of all mobile service revenues will be generated by 3G technologies, even though 3G accounts for only one in six subscribers.

Popular posts from this blog

How Online Video Exceeded Pay-TV Revenue

The global streaming industry has spent the better part of a decade chasing subscriber counts as the primary metric of success. That era is now formally over. New market data from Omdia confirms that the industry has crossed a decisive threshold; one that shifts the competitive playing field from growth-at-all-costs to monetization discipline. For senior executives navigating media, advertising, and technology strategy, the implications extend well beyond entertainment. A Historic Revenue Crossover Online video revenue increased 13.5 percent to $176 billion in 2025, while pay-TV revenue declined 4 percent to $170 billion; marking the first time in the industry's history that streaming has surpassed legacy pay-TV in revenue terms. This is not a rounding error or a statistical artifact; it represents the culmination of more than a decade of structural disruption to the traditional broadcast and cable TV model. Global subscriptions to online video services reached 2.24 billion by the ...