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Exploring the Global Mobile Internet Markets

About 40 million U.S. mobile subscribers (15.6 percent) actively use the mobile Internet, making the U.S. a leader in mobile Internet adoption, according to a market study by The Nielsen Company.

In 16 countries tracked, the U.S. leads in penetration, followed by the UK (12.9 percent) and Italy (11.9 percent). Nielsen Mobile published the findings of the study which examines the global mobile Internet market.

Key findings of the Nielsen study include:

- The U.S. mobile Internet market, with 40 million active users, has reached a critical mass for mobile Internet marketing.

- The Motorola RAZR phones are the most popular phones among U.S. mobile Internet users, while Nokia handsets lead the market in Europe and Asia.

- Unlimited data packages are increasingly popular with mobile Internet users. Today 14 percent of US subscribers access the mobile Internet with an unlimited data package, and 50 percent of data users say that they prefer the unlimited pricing model.

- 3G networks drive user satisfaction with mobile Internet, and these networks improve data throughput speeds as much as six times, compared with 2G and 2.5G networks.

- Advertising is becoming a common part of the mobile Internet experience. Today 26 percent of mobile Internet users view ads while using the mobile Internet.

- Mobile Internet users are more receptive to mobile advertising than average mobile data service users.

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