Skip to main content

Human Network Effect Reaches Enterprise


The Human Network Effect of engaging online communities in the consumer world has become a huge success, and now a growing number of enterprises are seeing internal demand, according to the latest market study by ABI Research.

To enable such communication in a business environment, white label social networking vendors provide platforms that can be re-branded to meet the requirements of enterprises. ABI forecasts indicate that this market will be worth nearly $1.3 billion in 2013.

Potentially linking employees, customers, and other stakeholders, enterprise social networking is most commonly seen as an aid to marketing, CRM, and general information distribution.

"Social networking within and around the enterprise can deliver a number of benefits to a company, though some may be difficult to quantify," says industry analyst Zippy Aima.

"For example, many networks can be searched by keyword, offering fast and easy access to company-wide pools of expertise. One vendor of these solutions targets only trade show and conference organizers. Their networks allow people attending the event to save time by learning who else is going, and setting up meetings in advance."

Setting up and running a social network is a specialized task, however, and can be costly. So most white label social networking vendors offer the technology through an SaaS (Software as a Service) model, based on a subscription fee, which can be economical for the customer. Client companies can add their own branding, look and feel, but have few other burdens.

"White label enterprise social networking is a very young market, but a busy one," notes Aima.

"It is flooded with vendors, but most of them are only a few years old and still see annual revenues below $5 million. Despite this market's promise, they must overcome several challenges, including lack of customer education, competition from open standards, budget constraints, and the need for feature-rich applications."

That said, I believe that this emerging trend is a result of the Groundswell that Forrester's analysts continue to refer to as a phenomenon that will transform many aspects of online communication and collaboration.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc