Skip to main content

Rationale for Subscriber Data Management

Infonetics Research predicts that mobile and wireline operators around the world will invest in subscriber data management (SDM) software and integration services to help them roll out new services to customers, reduce the cost of rolling out these new services, and deploy revenue-generating "mash-up" services.

According to their market study, service providers spent $106 million worldwide in 2007 on SDM software and integration services, led by mobile operators in the EMEA and Asia Pacific regions.

SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data.

SDM integration services combine SDM software and services into a service provider's network and business process infrastructure.

A consolidated view of the subscriber's service profile and personal preferences via SDM can eliminate data duplication and inconsistencies and ensure the right customers receive the service they have requested.

Service providers are investing in subscriber data management solutions for a variety of reasons. Besides enabling service bundling and up-sell opportunities, SDM also helps operators reduce SIM card fraud and manage subscribers with multiple SIM cards.

SDM is quickly becoming an integral part of the overall network virtualization trend, which began in the enterprise world and is migrating to service providers who are interested in decoupling applications, service components, and subscriber data from the physical and logical databases and servers on which they reside.

For service providers, this is a Capex and Opex reduction play.

Highlights from the Infonetics report include:

- The SDM market is growing enough to warrant some early consolidation, with Nokia Siemens having acquired Apertio in January 2008 for 140M euros.

- Companies like Bridgewater Systems, Xeround, and Blueslice Networks offer compelling SDM solutions that are being trialed and deployed as part of mobile operators' larger plans for upgrading their existing HLR infrastructure.

- The main components of SDM software include: The subscriber and device data aggregation engine, which collects and aggregates subscriber and device data across a range of network databases; Data federation software, which creates a standard user profile across multiple services and policies; Identity management software, which manages identity and access to resources.

Popular posts from this blog

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Open Banking Usage to Grow by 470 Percent

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ