Skip to main content

Rationale for Subscriber Data Management

Infonetics Research predicts that mobile and wireline operators around the world will invest in subscriber data management (SDM) software and integration services to help them roll out new services to customers, reduce the cost of rolling out these new services, and deploy revenue-generating "mash-up" services.

According to their market study, service providers spent $106 million worldwide in 2007 on SDM software and integration services, led by mobile operators in the EMEA and Asia Pacific regions.

SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data.

SDM integration services combine SDM software and services into a service provider's network and business process infrastructure.

A consolidated view of the subscriber's service profile and personal preferences via SDM can eliminate data duplication and inconsistencies and ensure the right customers receive the service they have requested.

Service providers are investing in subscriber data management solutions for a variety of reasons. Besides enabling service bundling and up-sell opportunities, SDM also helps operators reduce SIM card fraud and manage subscribers with multiple SIM cards.

SDM is quickly becoming an integral part of the overall network virtualization trend, which began in the enterprise world and is migrating to service providers who are interested in decoupling applications, service components, and subscriber data from the physical and logical databases and servers on which they reside.

For service providers, this is a Capex and Opex reduction play.

Highlights from the Infonetics report include:

- The SDM market is growing enough to warrant some early consolidation, with Nokia Siemens having acquired Apertio in January 2008 for 140M euros.

- Companies like Bridgewater Systems, Xeround, and Blueslice Networks offer compelling SDM solutions that are being trialed and deployed as part of mobile operators' larger plans for upgrading their existing HLR infrastructure.

- The main components of SDM software include: The subscriber and device data aggregation engine, which collects and aggregates subscriber and device data across a range of network databases; Data federation software, which creates a standard user profile across multiple services and policies; Identity management software, which manages identity and access to resources.

Popular posts from this blog

$4 Trillion Digital Transformation Upswing

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A