Skip to main content

Rise in Business Video Use Reaches SMB

The commercial applications for digital media are growing fast. IDC conducted a survey to assess adoption of video usage within the business environment for internal communications with employees, training, collaboration, etc.

Their findings come from IDC's Enterprise Panel. The panel is an online community of IT and line-of-business professionals who influence the technology-related investment decisions of their organization. The panel includes worldwide businesses of all sizes and in all industries.

If you believe that business video applications are just for large corporations, or that SMBs can't benefit from the availability of digital media basic authoring tools, then you should read my post entitled "Business Video on an SMB Budget" -- which is featured on Dell's Small Business blog.

Key findings from IDC's survey include:

- Videoconferencing (or TelePresence) is the most dominant use-case for enterprise video today, followed closely by employee training, record/playback of meetings, and executive communications to employees.

- At the majority of organizations that use business video today, employees watch the video on their PCs (both on-demand and live). Respondents expect a significant increase in the use of enterprise video to employee's mobile phones and iPods in the next two years. Video will become pervasive across multiple channels.

- The typical employee watches 4.6 hours of enterprise video per month today; survey respondents expect that number to more than double to 9.8 hours per month over the next two years.

- Respondents ranked cost avoidance, improved collaboration, and improved customer service highly as business drivers for adoption of enterprise video; reinforcing company culture or branding ranked close behind.

- IT and corporate communications own the budget for business video, but budgets are often fragmented across the organization.

Popular posts from this blog

Growing Venture Capital in APAC AI Market

Technology is a compelling catalyst for economic growth across the globe.  Artificial intelligence (AI) rides a seismic wave of transformation in the Asia-Pacific (APAC) region — a market bolstered by bold government initiatives, swelling pools of capital, and vibrant tech ambition. The latest IDC analysis sheds light on this dynamic market. Despite a contraction in deal volumes through 2024, total AI venture funding surged to an impressive $15.4 billion — a signal of the region’s resilience and the maturation of its digital-native businesses (DNBs). Asia-Pacific AI Market Development The APAC AI sector’s funding story is not just about headline numbers but also about how and where investments are shifting. Even as the number of deals slowed, the aggregate value of investments climbed, reflecting a preference among investors for fewer but larger, high-potential bets on mature or highly scalable AI enterprises. The information technology sector led the AI investment charge. Top area...