Skip to main content

Rise in Business Video Use Reaches SMB

The commercial applications for digital media are growing fast. IDC conducted a survey to assess adoption of video usage within the business environment for internal communications with employees, training, collaboration, etc.

Their findings come from IDC's Enterprise Panel. The panel is an online community of IT and line-of-business professionals who influence the technology-related investment decisions of their organization. The panel includes worldwide businesses of all sizes and in all industries.

If you believe that business video applications are just for large corporations, or that SMBs can't benefit from the availability of digital media basic authoring tools, then you should read my post entitled "Business Video on an SMB Budget" -- which is featured on Dell's Small Business blog.

Key findings from IDC's survey include:

- Videoconferencing (or TelePresence) is the most dominant use-case for enterprise video today, followed closely by employee training, record/playback of meetings, and executive communications to employees.

- At the majority of organizations that use business video today, employees watch the video on their PCs (both on-demand and live). Respondents expect a significant increase in the use of enterprise video to employee's mobile phones and iPods in the next two years. Video will become pervasive across multiple channels.

- The typical employee watches 4.6 hours of enterprise video per month today; survey respondents expect that number to more than double to 9.8 hours per month over the next two years.

- Respondents ranked cost avoidance, improved collaboration, and improved customer service highly as business drivers for adoption of enterprise video; reinforcing company culture or branding ranked close behind.

- IT and corporate communications own the budget for business video, but budgets are often fragmented across the organization.

Popular posts from this blog

Trends Shaping the Global Smartphone Market

There is a pivotal shift within the global smartphone market. Recent data from IDC highlights a more cautious outlook for 2025, with projected worldwide smartphone shipments seeing a significantly reduced growth rate. This revised forecast underscores the intricate interplay of global economic factors and geopolitical dynamics on pervasive personal communication devices. IDC's latest update projects a mere 0.6 percent growth in worldwide smartphone shipments for 2025, a stark reduction from the earlier 2.3 percent expectation. Global Smartphone Market Development This recalibration is largely attributed to prevailing economic uncertainties, including inflationary pressures and rising unemployment, alongside the persistent specter of tariff volatility. Despite these global tensions, it's interesting to note that the United States and China are still identified as the primary drivers of this modest growth. China, a critical market, is forecast to achieve a 3 percent year-over-yea...