Skip to main content

301 Million Mobile Phones Shipped in Q208

In the second quarter of 2008, Tier One mobile phone handset vendors enjoyed year-over-year unit shipment growth of between 15 and 22 percent.

ABI Research estimates that 301 million units were shipped during the quarter and therefore reaffirms its forecast that the mobile device market will deliver 13 percent growth to take 2008 annual shipments to 1.3 billion units.

"If there is an economic slowdown, no one bothered to tell the mobile device buying public," says ABI Research vice president Jake Saunders.

"In particular, consumers in emerging markets in Asia, the Middle East, Africa and South America shrugged off inflation fears to sign up as mobile phone users. These healthy gains in net subscriber additions are stimulating replacement and upgrade sales. In developed markets handset purchases tended to be flat, but those consumers who did purchase dug deeper and paid out more for coveted higher-end handsets and smart-phones."

In terms of market share, Nokia has passed the 40 percent threshold for the first time (40.3 percent). Samsung secured second place with 15.2 perceent, while Motorola barely managed to keep ahead of LG with its 9.3 percent versus LG's 9.2 percent, and both edged out Sony Ericsson (8.3 percent).

There is a distinct possibility that LG might overtake Motorola by the end of 3Q 2008, putting Motorola into fourth place.

"There is admittedly turmoil in the global economy, but the mass market's fascination with getting the latest and greatest handset shows no sign of abating," comments research director Kevin Burden.

Apple's iPhone has rewritten the rulebook. Nevertheless, despite the expected successes that the Tier One handset vendors garnered in 1H 2008, Nokia's overall market share is likely to hold, as it refreshed its portfolio in the mid-tier and high end categories and has pretty much cornered the ultra-low cost handset market.

Popular posts from this blog

AI Supercycle: Server Market Growth Surge

The worldwide server market has entered a new phase defined almost entirely by artificial intelligence (AI) infrastructure economics rather than traditional enterprise refresh cycles.   The latest market data shows robust growth and a structural shift in where value is created, who captures it, and which architectures are setting the pace for the next decade. IDC reports that worldwide server revenue reached a record $112.4 billion in the third quarter of 2025, representing a striking 61 percent year-over-year increase compared to the same quarter in 2024. For context, this means the market is adding tens of billions of dollars in incremental quarterly spend, driven overwhelmingly by AI and accelerated computing requirements.  IT Server Market Development Over the first three quarters of 2025, server revenue has already reached $314.2 billion, meaning the market has nearly doubled in size compared to 2024, underscoring how AI buildouts have compressed several years of exp...