Skip to main content

Consumer Internet Video Growth Bonanza

U.S. consumers will spend over $6 billion for Internet video services by 2013, with direct-to-TV videos accounting for 75 percent of that revenue, according to Parks Associates latest market study.

Their new report finds that greater ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues.

"Consumption of premium Internet video content to date has been low," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates.

"Services have been available only on less-than-optimal screens -- PCs and portable multimedia players. But new connected products that link to premium Internet video services are emerging at a rapid pace, moving the Internet video viewing experience into the living room. This shift will help grow revenues considerably."

Scherf said the Internet video market is maturing as portals, aggregators, broadcasters, and other content creators and publishers are developing go-to-TV approaches and ad-supported premium video services.

Future areas to watch include ad-supported movie streams, new targeted advertising approaches, and Hollywood's efforts to offer more electronically distributed content through download-to-burn kiosks and other manufacturing-on-demand outlets.

Popular posts from this blog

Think Global, Pay Local: The eCommerce Paradox

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...