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Internet Video Now also Means Mobile Video

In the past year, two forces have emerged to radically change the definition of mobile video applications, according to the latest market study by In-Stat.

First, Internet delivery of user-generated and professionally produced content is moving viewers from their living rooms to their computers, the high-tech market research firm says.

Second, high-quality mobile devices that use wireless networks (such as Apple's Wi-Fi iPhone and iPod Touch) are improving mobile access to the Internet in general. As a result, Internet video increasingly means mobile video.

In-Stat identified two potential models for mobile TV viewing -- waiting room and leisure time -- with very different requirements.

David Chamberlain, In-Stat analyst, points out, "Personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such mobile Internet devices or ultra-mobile PCs."

The In-Stat research covers the U.S. market for mobile video. It provides analysis of a consumer survey about mobile video. Data and analysis about how consumers perceive mobile video and their attitudes about different types of mobile video service are included.

In-Stat's market study found the following:

- Mobile operators offering both 3G and out-of-band video content (such as MediaFLO, DVB-H or 1-Seg) have the near-term advantage fulfilling both leisure time and waiting room usage models.

- Over half of the respondents to an In-Stat U.S. consumer survey reported watching Internet video in the previous 30 days.

- There is a strong preference for full-length shows rather than selected highlights tailored for mobile viewing.

- U.S. survey respondents prefer monthly subscription fees to the purchase of video devices.

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