Skip to main content

Mobile Maps Application Usage Increased

ComScore reported that the use of mobile maps is increasingly popular in the U.S. and Europe, with 8 percent of American mobile phone subscribers and 3 percent of European subscribers accessing maps from mobiles in the three-month period ending May 2008.

This represents a growth rate of 82 percent and 49 percent in the number of users, respectively. According to the comScore M:Metrics Benchmark Study, the iPhone is the leading device used to access maps in the United States, and in Europe, the device trails the Nokia N95 and N70.

According to comScore, 73 percent of mobile subscribers accessing maps are doing so via the browser in the U.S., and in Europe, 57 percent.

Less than a third of Americans and Europeans are using a downloaded application, which allows even feature phones, with less computing power and often smaller screens, to better render graphic-rich maps and directions.

Despite the ubiquity of SMS usage in Europe,the penetration of consumers accessing maps and directions via SMS is 24percent -- only one percentage point higher than it is in the United States.

The vast majority of mobile map users are seeking driving directions, even in Europe, where public transportation and non-vehicular options are more popular.

While mobile access to maps has surged, online access to maps using the PC shows more modest gains in the United States and Western Europe. In the United Kingdom, which posted the highest growth in mobile access to maps at 72 percent, online access via the PC dipped from 45 percent penetration in May 2007 to 41 percent in May 2008.

In the U.S., the increase in the number of users accessing maps from a mobile device far outpaced the increase in the number of people who accessed maps via the PC.

Popular posts from this blog

Decoding the Generative AI Global Surge

Commercial interest in Generative AI (GenAI) tools has reached a fever pitch, and the latest forecast from Gartner amplifies this emerging trend. Gartner predicts $644 billion in worldwide spending on GenAI in 2025, marking a dramatic 76.4 percent increase from the previous year. This surge underscores the impact GenAI will have across industries. It also requires a closer examination of the underlying dynamics of future potential. Generative AI Market Development This growth is fueled by the GenAI foundational model providers who invest billions into enhancing the size, performance, and reliability of their models.  Hardware also accounts for a significant portion of this spending, with ~80 percent allocated to servers, smartphones, and PCs equipped with artificial intelligence capabilities. This highlights the critical need for computational power to support the demanding workloads of GenAI. However, Gartner also injects a dose of reality into the GenAI hype cycle. There's a dec...