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Video File Sharing Prosper in Italy & Spain

Italy and Spain are forging ahead of the U.S. and other European countries in the early adoption of online and web TV services, according to the latest Strategy Analytics market study.

The Strategy Analytics survey of 3500 Internet users found that 22 percent of Spanish respondents are regular users of streamed video from broadcaster websites, compared to 18 percent in the U.S. and only 8 percent in Germany.

Their report estimates that 32 million people in the U.S. and 34 million in Europe are now regular users of video streaming from broadcast network websites.

"Internet users in Southern Europe are clearly making the most of the Internet's capacity to deliver video programming choice," notes Martin Olausson, Director of Digital Media Strategies.

"The success of web TV in these countries is in contrast to the relative lack of interest in traditional multichannel television services from cable and satellite service providers."

The popularity of video file sharing over this Internet is also markedly higher in Spain and Italy than elsewhere in the region.

Sixty-six percent of Spanish and fifty-five percent of Italian respondents admit to engaging in video file sharing activity at least several times a year, compared to only twenty-eight percent in the U.S. and eighteen percent in Germany.

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