Skip to main content

Asia-Pacific Fuels the Touch Screen Growth

It's true, touch screens have been available for some time, and are found in a variety of fixed and portable devices, but it was the launch of the Apple iPhone that refocused people's attention.

Shipments in 2007 of touch screen-based mobile devices increased 91 percent over 2006, and ABI Research forecasts that revenue from the global touch screen market for mobile phones and other handheld devices such as MIDs, UMPCs, and PNDs will reach $5 billion in 2009.

"Nearly all mobile handset manufacturers are getting into touch screens to a greater or lesser extent," says research director Kevin Burden. "The acceptance of touch screens to date has varied by geographic region, which has been a significant factor in determining the success of individual handset vendors."

Samsung and Motorola have been the most successful, commanding 33 percent and 30 percent shares of the touch screen mobile phone market respectively.

Samsung and Motorola lead the market for touch screen phones primarily because of their scale and significant presence in the Asian markets. Because it's difficult to represent even a fraction of the common Asian characters on a QWERTY-style keyboard, touch screen devices on which characters can be written with a stylus are immensely popular.

The Asia-Pacific market consumed more than 80 percent of the world's total touch screen-based mobile phone production over the past year. At 24 percent Sony Ericsson has the third-largest market share, while all the other handset vendors -- including Apple -- are essentially niche players.

A number of factors are driving further adoption of touch screen-based mobile devices. Consumers are looking for more intuitive user interfaces and personalization options as device functionality increases.

Also, prices for touch components and panels continue to decrease and are falling on an average of nearly 10 percent per year.

Popular posts from this blog

How Data and Analytics Drive Business Growth

Senior executives in the world’s largest and most complex organizations will develop the insights required to achieve lasting Digital Transformation. Gartner has identified a model for digital business growth that binds together data, analytics, technology, and forward-looking transformation capabilities. The Gartner Research Board said that data and analytics (D&A) leaders are uniquely positioned to drive this strategic organizational change that will make their companies behave like 'digital native' leaders.  "The most advanced and successful D&A leaders are driving new opportunities to use digital capabilities – often data and analytics products – to capture value. Those opportunities should directly connect to the business priorities," said Mario Faria, vice president at Gartner . Digital Business Market Development At the same time, some leaders are using digital and D&A to create whole new business models. These leaders – which Gartner named the CxO

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

The Metaverse Raised Virtual Reality Interest

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc