Skip to main content

Mobile Phone Subscriber Online Searching

ComScore announced that mobile search is gaining in both popularity and frequency of use -- both in the U.S. and Western Europe.

comScore M:Metrics reports that in June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile phone subscribers accessed search during the month, an increase of 68 and 38 percent from June 2007, respectively.

The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, followed closely by the U.S. at 9.2 percent.

"It is interesting to note that as we see the number of mobile search users increase, the frequency of activity is also growing," observed Alistair Hill, analyst, comScore.

The number of people accessing mobile search at least once a week grew 50 percent in Europe, with France and Spain leading at a rate of 69 and 63 percent, respectively.

Meanwhile, the number of U.S. users accessing mobile search has more than doubled as a result of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans.

Google is the preferred brand for browser-based searches with a 60 percent share of mobile searchers in all countries measured by comScore M:Metrics.

Yahoo! ranks second in Germany, Italy, UK and the U.S. In the U.S., Yahoo's mobile searcher penetration is 34.6 percent -- more than double its share in most other countries.

Popular posts from this blog

GenAI Smartphones Forecast to Drive Growth

The semiconductor and smartphone industry stands on the brink of a transformative era, driven by the rapid integration of Generative AI (GenAI) technology into mobile devices. According to the latest global market study by International Data Corporation (IDC), GenAI smartphone shipments are forecast to grow by 363.6 percent in 2024 alone, reaching 234.2 million units. This surge represents 19 percent of the overall smartphone market. As we look toward the future, the adoption of GenAI is anticipated to redefine mobile device user interaction. GenAI Smartphone Market Development GenAI smartphones are defined by their ability to run on-device generative AI models efficiently, thanks to a system-on-a-chip (SoC) featuring a neural processing unit (NPU) with a performance capability of 30 tera operations per second (TOPS) or more, using the int-8 data type. This technological advancement promises to enhance the mobile user experience by enabling more personalized and proactive GenAI tool f