Skip to main content

How to Add Value in the Connected Lifestyle

The boundary lines between the TV, PC, and mobile screens are blurring with increased broadband and 3G penetration, according to the latest market study by In-Stat.

Service providers are being challenged from all sides for influence over the consumer and the content they consume, the high-tech market research firm says. The challenge for network service providers is how to add value in the connected lifestyle.

"One answer is the introduction of multi-screen video services," says Keith Nissen, the In-Stat analyst who worked on the study.

For instance, consumers could view NBC's videos of the recent Olympic Games on TV, PC, or mobile devices using existing network services.

Another alternative is converged multi-screen services that offer consumers the same capabilities, along with value-added, next-generation features and functions that make the service device independent.

Their research covers consumer behavior and preferences regarding multi-screen video services. It identifies how U.S. consumers are using the different screens and the frequency that applications or activities are used.

The research also identifies multi-screen service requirements, evaluates the demand for content-only multi-screen services, and quantifies the added value that converged multi-screen services provide. It assesses the market for PC-TV two-screen services, and PC-mobile two-screen services.

In-Stat's market study found the following:

- Within five years, there is the potential for 11 million TV-PC service subscribers and nearly 16 million converged PC-mobile service subscribers in the U.S. market.

- Based on consumer surveys, In-Stat has concluded that TV-PC two-screen video services are best offered as content-only multi-screen services, with a common, web-based portal for content identification, sampling, selection, and purchasing.

Popular posts from this blog

Why 2025 Will Redefine Mobile Connectivity

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...