Skip to main content

Manipulation of Mobile Broadband Usage

The tremendous growth of mobile broadband usage, with annual growth rates of 200 percent in some parts of North America and upwards of 800 percent in parts of Europe, could create future challenges for mobile service providers.

However, a new market study from Parks Associates found that many carriers rely on outdated business models, excessive pricing or flat-rate billing strategies, to manage traffic or otherwise attempt to reduce user demand.

Excessive pricing slows growth and invites cutthroat competition. Flat-rate carriers charge a single rate for unlimited service, which does not effectively monetize traffic. Both models are unsustainable, given current growth trends.

"Carriers need to create business models with more refined network controls in order to facilitate market growth while maintaining profitability," said Anton Denissov, research analyst, Parks Associates.

These models must be easy for consumers to understand and also address specific needs, so subscribers can pick a plan based on whether they want to send e-mails or stream HD content.

The custom study, conducted by Parks Associates on behalf of Camiant, a global provider of policy control for the wireless, fixed, and cable industries, included interviews with executives at major mobile broadband providers in Canada, Europe, and the U.S. market.

The study determined the adoption and usage of mobile broadband and each carrier's capabilities with respect to network and user control.

Popular posts from this blog

Rise of Software-Defined LEO Satellites

From my vantage point, few areas are evolving as rapidly and with such profound implications as the space sector. For decades, satellites were essentially fixed hardware – powerful, expensive, but ultimately immutable once launched. That paradigm is undergoing a transition driven by Software-Defined Satellites (SDS). A recent market study by ABI Research underscores this transition, painting a picture of technological advancement and a fundamental reshaping of global connectivity, security, and national interests. LEO SDS Market Development The core concept behind SDS is deceptively simple yet revolutionary: decouple the satellite's capabilities from its physical hardware. Instead of launching a satellite designed for a single, fixed purpose (like broadcasting specific frequencies to a specific region), SDS allows operators to modify, upgrade, and reconfigure a satellite's functions after it's in orbit, primarily through software updates. The ABI Research report highlights ...