Skip to main content

Predicting Prosumer Mash-Up of DTT Video

The global market for set-top boxes will grow gradually over the next few years, then will peak at around 110 million shipments in 2012, according to the latest market study by ABI Research.

Thereafter STB unit volumes for all platforms -- Digital Terrestrial Television (DTT), Internet Protocol Television (IPTV), Direct Broadcast Satellite (DBS), and CATV (cable television) -- will begin a gradual decline.

STB revenues show a different pattern. According to ABI Research principal analyst Robert Clark, "STB revenues for all platforms have declined significantly between 2007 and 2009, but will recover by 2010 and remain relatively stable through at least 2013."

Sales of basic STBs have already been falling for some time; now HD-only and PVR-only STBs are also showing the first signs of downturn. From 2009 on, Clark expects to see a greater share of combined HD/PVR sales, especially in the DBS segment.

Apparently, the decline in shipments after 2012 is due in part to the expected completion, in most developed countries, of the transition to all-digital television broadcasting.

Pay-TV platforms in particular are affected through 2012 by the threat of displacement by over-the-top (OTT) video, and the substitution potential of residential gateways, media hubs and gaming boxes. STB components will increasingly be integrated into TVs themselves.

On the revenue side, IPTV has been the most affected of all the pay-TV platforms by the current dip. It was already forecast to slow down because network operators have been rethinking their future investments, especially from the standpoint of differentiation. The recent economic upheavals have exacerbated the decline.

"The STB won't disappear as a result of threats from other set-top devices," adds Clark. "But in the DTT sector where the needs are more basic, there is an opportunity for STB component integration into newer flat screens."

With consumers now recording programming from high-quality broadcast DTT signals and then mashing-up that content into new forms of video commentary, how will the over-the-top distribution of these Prosumer mash-ups further fragment the traditional TV viewing audience?

Popular posts from this blog

Industrial and Manufacturing Technology Growth

In an evolving era of rapid advancement, market demand for innovative technology in the industrial and manufacturing sectors is skyrocketing. Leaders are recognizing the immense potential of digital transformation and are driving initiatives to integrate technologies into their business operations.  These initiatives aim to enhance efficiency, reduce costs, and ultimately drive growth and competitiveness in an increasingly digital business upward trajectory. The industrial and manufacturing sectors have been the backbone of the Global Networked Economy, contributing $16 trillion in value in 2021. Industrial and Manufacturing Tech Market Development   This growth represents a 20 percent increase from 2020, highlighting the resilience and adaptability of these sectors in the face of unprecedented challenges, according to the latest worldwide market study by ABI Research . The five largest manufacturing verticals -- automotive, computer and electronic, primary metal, food, and machinery -

Rise of AI-Enabled Smart Traffic Management

The demand for smart traffic management systems has grown due to rising urban populations and increasing vehicle ownership. With more people and cars concentrated in cities, problems like traffic congestion, air pollution, and greenhouse gas emissions are pressing issues. Since the early 2000s, government leaders have been exploring ways to leverage advances in IoT connectivity, sensors, artificial intelligence (AI), and data analytics to address these transportation challenges. The concept of a Smart City emerged in the 2010s, with smart mobility and intelligent traffic management as key components.  Smart Traffic Management Market Development Concerns about continued climate change, as well as cost savings from improved traffic flow, have further motivated local government investment in these advanced systems. According to the latest worldwide market study by Juniper Research, they found that by 2028, smart traffic management investment will be up by 75 percent from a 2023 figure of

AI Software Market will Reach $251 Billion

The growth in Artificial Intelligence (AI) software could lead to many benefits. As more organizations adopt AI, they may become more efficient, productive, and able to offer improved products and services. The global job market could also expand, with demand growing for roles like AI engineers and technicians. Plus, AI apps could enable breakthroughs in fields like healthcare, transportation, and energy. The worldwide AI software market will grow from $64 billion in 2022 to nearly $251 billion in 2027 at a compound annual growth rate (CAGR) of 31.4 percent, according to the latest market study by International Data Corporation (IDC). AI Software Market Development The forecast for AI-centric software includes Artificial Intelligence Platforms, AI Applications, AI System Infrastructure Software (SIS), and AI Application Development and Deployment (AD&D) software (excluding AI platforms). However, it does not include Generative AI (GenAI) platforms and applications, which IDC recent