Skip to main content

Profitable Personalized Video Advertising

The telco television headend equipment market is expected to grow substantially over the next five years, according to the latest study by In-Stat.

This growth, driven by the expansion of video channels, the introduction of high-definition (HD) content, and the continued adoption of on-demand services will position telco operators to pursue highly-profitable personalized advertising and converged services business models, the high-tech market research firm says.

"For operators to generate significant profitability from telco TV and related video services, they must find ways for the network to add value," says Keith Nissen, In-Stat analyst.

This will dictate finding solutions to the challenges faced with personalized advertising, converged video services, and ultimately the integration of network and Web-based applications.

The In-Stat research covers the worldwide market for Telco TV and headend equipment. It tracks the development of the worldwide telco TV market, and examines its evolution to personalized ads, multi-screen, and web-based services.

It also provides updated product and revenue forecasts for headend equipment segments, including broadcast content processing, on-demand, content security, and middleware by region and headend size.

The research discusses the need to migrate telco TV functions from a centralized headend to an architecture where quality of service (QoS)-related functions and storage of selected content are distributed to the edge and access networks.

In-Stat's market study found the following:

- The telco TV headend equipment market will grow to over US$ 700 million by 2012.

- The upgrade to MPEG-4 encoding was strong during 2007 and 2008.

- Increasingly, headend functionality will be distributed to the edge and access network.

Popular posts from this blog

How Mobile Payments Reshape Global Finance

The global financial services marketplace is transforming, driven by the meteoric adoption of digital wallets. What began as a convenient way to store payment cards on smartphones has evolved into an ecosystem reshaping how billions of people manage money. According to Juniper Research's latest worldwide market study, digital wallet adoption is about to rise again, with user numbers projected to surge from 4.3 billion in 2024 to 5.8 billion by 2029. This growth trajectory is about fundamental changes in how we access financial services. The most compelling Fintech transformation is happening in developing markets, where 'Mobile Money' solutions are bypassing traditional banking infrastructure entirely. Digital Wallet Market Development In regions with large unbanked populations, digital wallets have become the first point of entry into the formal financial system, allowing people to store, spend, and transfer money without needing a traditional bank account. The market has ...