Skip to main content

SMBs Equally Savvy with Mobile Data Apps

Large enterprise employers have highly mobile workforces driven by the global reach of their operations. They often have extensive IT support, which offers globetrotting employees assistance with mobile communication services.

These characteristics bode well for adoption of mobile broadband services. However, a new study from ABI Research -- based on survey analysis of U.S. mobile business customers -- demonstrates that enterprises are not the highest adopters of cellular modems and mobile broadband access.

According to principal analyst Dan Shey, "The survey data demonstrate that mobile broadband reaches across all sizes of company with greater adoption in small and medium businesses. Our research identifies two key drivers: first, all businesses are familiar with data access from a PC, and laptops and mobile broadband simply make this access portable. Second, there is no distribution favoritism towards business customers."

Mobile broadband can be purchased from big box electronics and operator retail stores. Regardless, the U.S. mobile broadband market is nascent, with mostly early adopter users -- this greatly limits market segmentation effects.

The significance of mobile broadband is that it adds complexity to the use and purchase of all mobile services. But even mobile broadband will see complexity through different device purchasing patterns by customer segments, ranging from USB modems through laptops to UMPCs and MIDs, and 3G handsets.

The new ABI market study provides a view of mobile services and device adoption and usage for business customers segmented by four sizes of business. Data include business customer demographics, mobile services adoption and frequency of use, device selection and feature interests, and mobile spending and corporate bill payment.

Their report also includes survey results on user preferences, laptop and mobile phone corporate data access distribution, and device management services.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of