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Creative Apps for Service Delivery Platforms

Based upon an expected 28 percent increase in 2008, the worldwide broadband service delivery platform (SDP) software and integration services market is forecast by Infonetics Research to top $3.5 billion in 2011.

Mobile and fixed line service providers are deploying SDPs, or working with integrators to streamline how they create and deliver new services. The upside for innovation is significant -- for those Broadband Service Providers who dare to be different.

Beyond transitioning existing OSS and BSS systems into Web services environments using XML, Java, and BPEL, service delivery platforms are being deployed to help integrate third-party services, especially on the mobile side.

These include third-party services such as ringtones, SMS and MMS services, location-based services, mobile advertising, mobile TV services, rating and charging based on individual applications or subscriber parameters -- and social networking services from MySpace, Facebook, Bebo, Ning, etc.

SDPs decrease time-to-market and drive revenue by tying new service creation and delivery to existing operational software and business processes. Some operators will cut new software enhancements and have systems integrators expand on the modules they have already purchased.

Telecom networks should become more open and accessible, and then perhaps more services and applications would become available from both inside and outside of the BSP domain. More services will drive additional value that should be good for the consumer and service operator alike.

I'm hopeful that in 2009, electronic channel guide personalization and peer-level recommendations of new content will drive creative consumer service applications. Online communities that tap into friends and family Lifestream insights are the future of emerging entertainment services.

Highlights from the Infonetics report include:

- APAC and EMEA mobile operators have driven SDP market growth with more impressive investment and earlier adoption than the rest of the world. North American BSPs are apparently the laggards, once again.

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