Skip to main content

Global Online Video Viewership, by Country


The total number of online video viewers will grow by more than two-thirds to 941 million in 2013, from 563 million in 2008, according to the latest market study by ABI Research.

The 2013 estimate represents just over one-half of the 1.8 billion consumers expected to use the Internet that year.

Although online video viewing is growing among all Internet users worldwide, viewing varies greatly from country to country.

More than three-quarters of consumers in Australia, Germany, India, Japan, the UK and the U.S. market surveyed in Q3 2008 said they watched video on their PCs -- outpacing viewership for the world as a whole.

Online video viewing has increased dramatically during 2008. In contrast, a look back at online video viewership in a wide range of countries from a study conducted in 2007 revealed relatively low usage.

That study, by the USC Annenberg School Center for the Digital Future and the World Internet Project (WIP), was not made public until November 2008.

It is surprising to note that back in 2007, according to the WIP study, a majority of Internet users in eight out of the 13 countries surveyed (including the U.S.) said they never downloaded or watched online video.

According to the eMarketer global assessment, with digital media adoption growing so quickly, and varying by country, marketers should not make any assumptions about a given nation's online video viewing habits based on global averages.

In my opinion, one safe assumption is that over-the-top (OTT) video adoption will continue to grow exponentially during 2009. The shift away from traditional broadcast media, and linear TV programs, will be a rapidly evolving storyline during the coming year.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of