Skip to main content

Segmentation of the Tech-Savvy Consumers

ABI Research conducted an online survey among 1001 tech-savvy U.S. consumers concerning their behavior and attitudes towards the Internet, mobile phones and television.

Four distinct groups emerged from the survey's attitudinal and behavioral segmentation: Tech-Savvy/TV-Averse, Online/On-A-Budget, Wireless Women on Web and On-the-Go Gadgeteers. The findings of this revealing study are contained in a free white paper which can be downloaded from the firm’s website.

"The segmentation that emerged from this study is extremely interesting, and we're hoping to use it in the future to understand these tech-savvy group's attitudes and behaviors towards purchasing new technology products and services," says ABI Research Primary Research Director, Janet Wise.

ABI's market study uncovered the following:

- Only 8 percent of the Tech-Savvy/TV-Averse respondents agreed that TV is an important information source. Their behavior supports this mind-set since fewer members of this group have pay TV service or DVRs when compared to other groups in the study.

- Conversely, nearly 80 percent of the Online/On-A-Budget respondents agreed that TV is an important information source. This group could prove to be a promising target for telco or cable providers bundled offerings that promote cost savings.

- 88 percent of the Wireless Women on Web group use their mobile phones for more than just voice calls and nearly all members of this group report that they always or nearly always have their mobile phones with them.

- Over 60 percent of the On-the-Go Gadgeteers agreed that they like the status associated with owning high-end consumer electronic products. This group has many characteristics that make it an excellent target for new technology products and service purchases.

Popular posts from this blog

Wireless Solutions Advance Work from Home Trends

Despite a challenging backdrop from the ongoing effects of the global COVID-19 pandemic, the negative impact on fifth-generation (5G) wireless supply chains has been minimal compared to the wider mobile smartphone market. This led to 5G mobile devices becoming more diverse, brought to market quickly at a variety of price points, thereby accelerating affordability and adoption. The mobile market is transitioning to 5G and many leading vendors are now exploring the low-priced 5G smartphone segment. According to the latest worldwide market study by ABI Research, 681 million 5G handsets will be shipped in 2022. Therefore, the race is on for OEMs to find that all-important level of differentiation in their flagship portfolios to help boost margins and improve market share. 5G Wireless Market Development Vendors continue to drive the adoption of new product designs, screen technology, chipsets, and camera setups -- notably within the flagship smartphone segment. Meanwhile, the leaders seek a

Software-Defined Infrastructure: The Platform of Choice

As more organizations adapt to a hybrid working model for their distributed workforce, enterprise CIOs and CTOs are tasked with delivering new productivity-enabling applications, while also seeking ways to effectively reduce IT cost, complexity, and risk. Traditional IT hardware infrastructure is evolving to more software-based solutions. The worldwide software-defined infrastructure (SDI) combined software market reached $12.17 billion during 2020 -- that's an increase of 5 percent over 2019, according to the latest market study by International Data Corporation (IDC). The market grew faster than other core IT technologies. The three technology pillars within the SDI market are: software-defined compute (53 percent of market value), software-defined storage controller (36 percent), and software-defined networking (11 percent). "Software-defined infrastructure solutions have long been popular for companies looking to eliminate cost, complexity, and risk within their data cente

Digital Identity Verification Market to Reach $16.7B

As more enterprise organizations embrace the ongoing transition to digital business transformation, CIOs and CTOs are adopting new technologies that enable the secure identification of individuals within their key stakeholder communities. A "digital identity" is a unique representation of a person. It enables individuals to prove their physical identity during transactions. Moreover, a digital identity is a set of validated digital attributes and credentials for online interactions -- similar to a person's identity within the physical world. Individuals can use a 'digital ID' to be verified through an authorized digital channel. Usually issued or regulated by a national ID scheme, a digital identity serves to identify a unique person online or offline. Digital Identity Systems Market Development Complementary to more traditional forms of identification, digital identity verification systems can enhance the authenticity, security, confidentiality, and efficiency of