Skip to main content

The Whole Truth about Online Video Usage

There's still much to learn about the ongoing evolution of online video usage. As an example, Americans have embraced streaming video, often at the expense of video downloading.

A market study by Ipsos found that 57 percent of U.S. Internet users 12 years of age and older have streamed video in the past 30 days -- 7 percent higher versus the end of 2007. In comparison, only 22 percent have downloaded video in the past 30 days.

One commonly held belief for long-form video formats, such as movies and TV shows, is that they benefit the most from downloading -- since it allows consumers to save their downloaded videos, and have the ability to port these videos to other devices.

However, it is clear that consumers are seeking other alternatives rather than paying the current prices associated with a movie or TV show download. In addition, many consumers may be reluctant to download large videos due to potential storage and portability issues on their PCs and portable devices.

Apparently, few downloaders and streamers have ever burned their videos onto DVD or transferred them to other devices. Therefore, this data raises further questions about the big media studios longstanding fears about video copying practices.

The Ipsos analysis revealed that a majority (59 percent) of downloaders and streamers would prefer to have physical copies at current download prices. Since many consumers do not have the ability or knowledge to create a physical copy from a download.

"U.S. consumers have shown their willingness to adopt new technologies, as demonstrated by their use of the myriad of digital services offered by the Internet," explains Brian Pickens, Senior Research Manager at Ipsos MediaCT.

"However, consumers need that initial trial incentive, and offering movie downloads at a price lower than DVDs would help drive trial usage. While there may be a cannibalization concern for physical DVDs by lowering the price for online movie downloads, a strong demand for physical DVDs remains. The movie download option could prove to be a significant revenue source for the studios."

When considering TV shows, past 30-day program streaming currently resides at a quarter (25 percent) of the streamer and downloader population, which is double the proportion seen in early 2007 (12 percent).

It's clear that the free streaming offered by the major TV networks is having a profound impact on the digital video industry, as those who miss a single episode of their favorite program can view the episode they missed and do not feel the need to own it.

A key finding in the Ipsos research is consumer willingness to pay for Movie or TV Show streams. Ipsos MediaCT also analyzed the ideal pricing for a monthly subscription based service to an online website with unlimited streaming of movies, TV shows and other events.

Popular posts from this blog

IoT Device Management Demand Gains Momentum

More forward-thinking CIOs and CTOs are focused on the adoption of the Internet of Things (IoT). Management challenges are top of mind for those who have already deployed a large number of sensors and associated network edge devices. Device management services are evolving in response to a greater breadth of new device technologies such as edge intelligence and related connectivity solutions, as well as the customer scalability and security of IoT deployments. But forward-looking suppliers are also preparing for a world where 41.3 percent of the connected devices will be using some form of Low Power Wide Area (LPWA) technologies by 2026. IoT Device Management Market Development Since IoT customers increasingly need to manage a larger fleet of connected devices, ABI Research now forecasts that IoT device management services will exceed $36.8 billion in revenues by 2026. Standardization is beginning to play a bigger role in device management services, as more connected devices use LPWA t

Anywhere, Anytime Workplace Demand for SASE

The ongoing adoption of flexible working models within the enterprise market has significant implications for typical IT organizations that must now support knowledge workers and front-line employees that operate outside the corporate network perimeter. The global COVID-19 pandemic created IT networking and security challenges. The expansion of the distributed workforce, an increasing reliance on cloud computing infrastructure, and the requirement to securely connect online employees -- wherever they choose to work, at any given moment in time. Legacy IT solutions that have rigid network underlays and a requirement for on-premises infrastructure cannot adequately deal with these trends. This 'Anywhere, Anytime Workplace' led to demand for new Secure Access Service Edge (SASE) solutions, with networking and security delivered as-a-service. Anywhere, Anytime Workplace Market Development   Although converging networking and security capabilities offer enterprises a promising solut

Cloud Edge Computing Demand Continues to Grow

Public cloud computing solutions are moving closer to the edge of networks where CIOs and CTOs are hosting new apps. The edge journey is well underway for forward-looking organizations as they seek to connect with customers, improve operational efficiency, and adopt digital business technologies to drive innovation. The latest worldwide market study by International Data Corporation (IDC) found that three-quarters of organizations plan to increase their edge computing spending over the next two years with an average increase of 37 percent. A combination of factors is driving this increased spending at the edge. Cloud Edge Computing Market Development The performance requirements of expanding workloads and new use cases that leverage artificial intelligence (AI) and machine learning (ML) demand greater compute capacity at the edge. In addition, the amount of data being stored in edge locations are rapidly expanding, and organizations plan to keep this data longer. As a result, the numbe