Skip to main content

Asia-Pacific Market Could Save Mobile Data


The global mobile phone handset market went into a tailspin in October and November, which will result in a nearly 5 percent year-over-year decline in unit shipments in Q4. While 2009 is likely to see more stormy economic weather, there are a few rays of sunshine.

"The number of WCDMA and CDMA2000 mobile handsets sold -- currently 39 percent of the total -- is expected to exceed 50 percent in 2009," says ABI Research Asia-Pacific vice president Jake Saunders.

Much of the brunt of the economic downturn will be experienced in the 2G categories. WCDMA handset shipments are projected to grow from 258 million in 2008 to 725 million in 2009. By 2013, more than 67 percent of all mobile phone handsets shipped will be 3G/3G+ capable.

"Another robust segment is smartphones," adds practice director Kevin Burden. "Smartphones captured 14 percent of the 2008 market and are expected to grow throughout the challenging period of 2009 and comprise 31 percent of the market by 2013."

Smartphones are among the most coveted pieces of prosumer electronics.

ABI believes that cellular modems will also be a high growth sector in 2009, driven largely by USB modems which will account for 80 percent of the shipment volume. Market volume is expected to increase by more than 55 percent in the coming year as Asian vendors push forward with low-priced modems.

Mobile operators continue to be creative with broadband plans to entice new users, offering options such as a free month with a modem purchase, as well as daily and weekend plans and per MB fees.

"For as long as operators aggressively price and promote mobile broadband plans, cellular modems will continue to be a hot category with considerable potential in SOHO and SMB segments," concludes Burden.

Frankly, I'm not convinced that the upside for wireless data will reach the U.S. market in particular. Regardless, perhaps the Asia-Pacific market may have additional growth potential in reserve.

Popular posts from this blog

How a Digital-First CEO Leads Transformation

Some leaders reject the notion that "wait and see" is the best response to disruptive change. Savvy senior executives are already driving digital business transformation throughout their organization in an effort to gain a bold strategic advantage. According to the latest market study by International Data Corp (IDC), Digital-First CEOs plan to drive at least half of their income from digital business products, services, and experiences by 2027 -- that's ahead of the market average of 39 percent. Driven by their response to the COVID-19 pandemic, these business leaders have changed how they think about the relationship between business and technology, and how they approach the next digital transformation era -- from scaling digital technology to guiding a viable digital business. Digital Business Market Development IDC defines digital business as value creation based on technology, which entails: 1) Automated customer-facing processes and internal operations; 2) Provision

Digital Solutions for Industrial & Manufacturing Firms

Executive leaders of fast-moving consumer goods (FMCG) are seeking guidance on how to apply new business technology in their manufacturing operations. CIOs and CTOs are tasked with gaining insight into the best solutions for digital transformation. ABI Research evaluated the impact politics, regulation, the economy, supply chain, ESG, and technology are having on FMCG, pharma, producers of steel, chemicals, pulp and paper -- as well as the mining and oil & gas sectors. Digital Transformation Market Development "Our assessment found that the FMCG sector is under pressure from all sides," says Michael Larner, industrial & manufacturing research director at ABI Research . Securing raw materials is challenging considering lockdowns in China and limited grain supplies from Ukraine. Supply shocks are raising input costs, and operating costs are rising with higher energy costs coupled with the pressure to pay higher wages and work sustainably. "We all hoped that with th

Retail Transformation Gains New Momentum

Forward-thinking retailers now have a bright future. In contrast, those that failed to enhance their business model via digital transformation have struggled, declined, and their assets were eventually liquidated. The key difference between these two business outcomes is applied strategic foresight. Even as the world continues to emerge from a global pandemic, retail is growing at levels not seen in the last two decades. Retail sales grew by 7 percent in 2020 and by over 14 percent in 2021, which is in stark contrast to the 3.7 percent annual growth between 2010 and 2019. The increased demand for retail has put a strain on supply chains and retail operations worldwide. As a result, retailers and stakeholders are turning to automation solutions such as mobile robotics for operational ease. Retail Transformation Market Development According to the latest market study by ABI Research, worldwide commercial robot revenue in retail stores will have a Compounded Annual Growth Rate (CAGR) of o