Skip to main content

Mobile Operators Offer Personalized Service

A new market study by Parks Associates finds worldwide growth in the number of 3G subscribers will motivate service providers, under pressure to maintain customer satisfaction and build revenues, to expand on traditional voice offerings to include converged fixed-mobile services.

Their report predicts that the number of 3G subscribers will exceed 2.5 billion worldwide by 2013, with over one billion in Asia alone.

The tremendous expansion of this large service population will catalyze the development of fixed-mobile convergence (FMC), creating new service options where users can access video, audio, and community offerings via mobile devices once limited to traditional voice applications.

"Service providers have to offer personalized services that fit individual needs, instead of uniform sets of services," said Jayant Dasari, Research Analyst, Parks Associates. "Consumers rely on their mobile phones for communications and for entertainment and social networking."

Demand for personalized services will expand mobile services from traditional voice to multimedia applications. Parks Associates predicts operators will rely on femtocells to realize FMC as these devices enable them to better monetize their 3G infrastructure.

Fulfilling such needs used to be impossible because carriers' networks and business divisions operated separately. By moving voice and data to a single IP-based network, service providers can now put together the required infrastructure and associated back-office frameworks to provide truly converged services.

The report entitled "Fixed-Mobile Convergence: Consumers and Business Models" examines the current state of 3G deployments worldwide and the drivers for fixed-mobile convergence.

Popular posts from this blog

AI-Driven Data Center Liquid Cooling Demand

The rapid evolution of artificial intelligence (AI) and hyperscale cloud computing is fundamentally reshaping data center infrastructure, and liquid cooling is emerging as an indispensable solution. As traditional air-cooled systems reach their physical limits, the IT industry is under pressure to adopt more efficient thermal management strategies to meet growing demands, while complying with stringent environmental regulations. Liquid Cooling Market Development The latest ABI Research analysis reveals momentum in liquid cooling adoption. Installations are forecast to quadruple between 2023 and 2030. The market will reach $3.7 billion in value by the decade's end, with a CAGR of 22 percent. The urgency behind these numbers becomes clear when examining energy metrics: liquid cooling systems demonstrate 40 percent greater energy efficiency when compared to conventional air-cooling architectures, while simultaneously enabling ~300-500 percent increases in computational density per rac...