Skip to main content

Tech Marketers Under Pressure for Results

Laura Nurzynski, group vice president of IDC's Global Go-to-Market and Sales Enablement Services, will present insights and innovations in tactical marketing best practices at IDC Nordic Directions.

IDC research shows that tactical marketing efforts will become one of the largest program allocations by technology companies by 2010, and for good reason.

Nurzynski's presentation will explore ways to leverage that investment with marketing and sales best practices in the currently changing world of shifting budgets and reordered investment priorities.

Additionally, IDC research demonstrates that there is a big gap between what you -- tech marketers -- are communicating to your audience, and what your audience needs from you to do their job.

"Your prospects and customers have a message for you," said Nurzynski. "That message is 'When you ask for my time to hear about your solutions -- be credible and be relevant'."

With constrained marketing budgets and a continued focus to improve efficiency, effectiveness, and prove ROI, tech marketers and sales need now, more than ever, to focus on tactics that yield results.

"Reaching the right target, at the right time, with the right information is critical to marketing and sales program success. Understanding the roles and needs of your myriad target audiences, and adjusting your messaging, offers, and programs to better serve each audience and to become a trusted advisor to your prospects and customers is critical," said Nurzynski.

This requires change and coordination across the entire go-to-market chain, from the market research that is conducted to how the sales team is enabled. That said, what a great opportunity to distance yourself from the crowd.

Popular posts from this blog

Trillion-Dollar Smart Power Grid Transformation

The global energy landscape is undergoing a significant transformation. Renewable energy sources like solar and wind are rapidly gaining ground as we transition towards net-zero emissions. However, this transition hinges on a crucial but often overlooked factor: the modernization and expansion of our aging power grids across the globe. For decades the backbone of our electricity delivery system has been largely static. The influx of variable renewable energy sources like solar and wind presents a new challenge. Smart Power Grid Market Development Integrating these resources effectively requires a Smarter, more Responsive grid that can handle fluctuating power generation and efficiently distribute it across vast distances. This is where a new trillion-dollar energy market growth opportunity emerges. According to a recent worldwide market study by ABI Research, global investments in public grid digitalization and transmission network expansion must exceed $4 trillion by 2030 to meet our