Skip to main content

Managed Security Services are for SMBs

Sometime late this year, the estimated number of mobile small-medium businesses (SMBs) in the world who use smartphones when travelling will pass 200 million. In some regions, 99 percent of all businesses are classed as small-medium.

According to a new market study from ABI Research, this SMB market, which has not adopted 802.11 network solutions to a great degree, provides a golden opportunity for Wi-Fi vendors of both equipment and associated services.

"Despite the present economic downturn, this is a growing market," says vice president Stan Schatt. "But SMBs have very particular needs and characteristics, and vendors wishing to serve this market need to pay close attention to them."

Unlike large enterprises, small businesses tend to buy equipment out of current operating cash flow, not capital funds. This could be very important in the current economic doldrums. Where profits dwindle, so does the opportunity. Vendors must be creative in addressing this hurdle.

Part of the solution is finding the right sales channel to reach these customers. Says Schatt, "Many small business owners are not tech-savvy and will favor a sales environment that provides customer education and support."

Managers of SMBs are also particular about choosing equipment designed for their specific needs. They don't want a shrunken version of a system intended for a large enterprise.

ABI says that some vendors learned this during their first foray into this market, and has now re-addressed the demand with products designed from the start for the SMB.

SMB owners are emphatic about the need for physical security but are less knowledgeable about online security threats. Their lack of security expertise means they are a greater opportunity for managed security service providers.

Popular posts from this blog

Global Digital Business and IT Consulting Outlook

Across the globe, CEOs and their leadership teams continue to seek information and guidance about planned Digital Transformation initiatives and the most effective enterprise organization change management practices. Worldwide IT and Business Services revenue will grow from $1.13 trillion in 2022 to $1.2 trillion in 2023 -- that's a 5.7 percent year-over-year growth, according to the latest market study by International Data Corporation (IDC). The mid-term to long-term outlook for the market has also increased -- the five-year CAGR is forecast at 5.2 percent, compared to the previous 4.9 percent. Digital Sevices & Consulting Market Development IDC has raised the growth projection despite a weak economic outlook, because of vendor performances across 2022, growth indicators from adjacent markets, increased government funding, and inflation impacts. The actual 2022 market growth was 6.7 percent (in constant currency), which was 87 basis points higher than forecast last year, alth

Mobile Device Market Still Awaiting Recovery

The mobile devices market has experienced three years of unpredictable demand. The global pandemic, geopolitical pressures, supply chain issues, and macroeconomic headwinds have hindered the sector's consistent growth potential. This extremely challenging environment has dramatically affected both demand and supply chains. It has led to subsequent inflationary pressures, leading to a worsening global cost of living crisis suppressing growth and confidence in the sector. In tandem, mobile device industry stakeholders have become more cautious triggering market uncertainties. Mobile Device Market Development Operating under such a backdrop, the development of mobile device ecosystems and vendor landscapes have been impacted severely. Many of these market pressures persisted throughout 2022 and now into 2023, borne chiefly by the smartphone market. According to the latest worldwide market study by ABI Research, worldwide smartphone shipments in 2022 declined 9.6 percent Year-over-Year

Digital Talent Demand Exceeds Supply in Asia-Pac

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul